11:00 am EST, March 1, 2020

What happened to Pottermore? Website replaced by new destination

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Have you wondered what happened to Pottermore in 2019? J.K. Rowling’s old Harry Potter website that served as an online trip through the author’s beloved series.

Pottermore launched in 2012, and it was a big deal: At a time when the core series was ending (Deathly Hallows, Part 2 hit theaters a year earlier), fans were excited to learn there was going to be “more” “Potter” from J.K. Rowling.

It featured new writing on Harry Potter from J.K. Rowling and was tied to the launch of the original seven books in eBook format. The website also served as a companion to each chapter in the series.

What happened to Pottermore in 2019?

Over the years Pottermore never quite found its footing. The site changed its design and mission several times. As the site turned into more of a blog than a companion to the book series, they scaled back the “Pottermore from J.K. Rowling” part of the branding. Through the hiccups, Rowling’s quizzes and original writing appeared to be the site’s most popular assets.

In a blog post last October with the somewhat misleading (or foreshadow-y) headline “The Wizarding World is expanding!”, Pottermore announced that they’d be moving much of their content and features over to WizardingWorld.com, a new website that launched Summer 2019. The new site boasts a Wizarding Passport, which lets users store their Hogwarts House, Patronus, Wand, etc.

WizardingWorld.com is the new official hub for everything Harry Potter, Fantastic Beasts, and any other future franchises set within this magical world.

And no part of the Pottermore domain survived. Pottermore.com now redirects all users to WizardingWorld.com. Pottermore’s social media handles changed to the new Wizarding World name too.

The original Pottermore

The transition to WizardingWorld.com came as the franchise added new stories (Fantastic Beasts), games (Wizards Unite, Hogwarts Mystery), companion books, and whatever else lies ahead. Like the current Pottermore, the new website will serve as a hub for all things Wizarding World.

WizardingWorld.com now includes the Sorting Hat and Patronus quizzes that helped bring visitors to Pottermore, but it’s still missing the character analysis and chapter-by-chapter areas. The former is expected to appear on WizardingWorld.com at some point in the future. Luckily, all of Rowling’s original writings for Pottermore are currently available on the new site. We figure those got priority during the transition because it was some of the most popular content on the site.

Rowling’s own website, JKRowling.com, also received a refresh in recent years. It hasn’t received as many updates as fans may’ve hoped. The last time she updated her blog was in January 2019. But that’s okay, because she’s been busy writing her Cormoran Strike series, and Fantastic Beasts films.

Farewell, Pottermore.

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