The 100 fans are a passionate bunch. Hopefully they can get passionate about this awesome new charity initiative aiming to unite the fandom, the cast and crew.
Although The 100 has been on hiatus for over a month, the fan base has been no less active on social media platforms, sharing their love for the show in a variety of creative ways.
Fan edits, music videos, fanfics and long essays are posted on Tumblr every day, by fans using the show as a creative outlet – and don’t even get us started on the incredible cosplay community, which seems to be growing bigger and more ambitious every day!
The 100 fandom also benefits from an amazing level of engagement with the show’s cast and crew. From showrunner Jason Rothenberg to the writers and actors, everyone’s happy to answer fan questions and share the love with their dedicated online community.
— The100CharityProject (@the100charity) April 12, 2015
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Now, this community is being put to good use. Friend of the show Layne Morgan has taken the initiative to found The 100 Charity Project, an ambitious initiative seeking to unite fans for charitable causes.
Rather than focusing on one specific charity, Morgan hopes to promote various causes close to The 100 fans’ hearts, and unite a larger group of people to support each one.
First up is the Hunger Week initiative, which Morgan describes as, “A small scale version of what we hope to do in the future.” The 100 Charity Project will be encouraging fans to donate canned goods and non-perishables, “and learn a thing or two about hunger along the way.”
— Jason Rothenberg (@JRothenbergTV) April 11, 2015
“We’ll be filling the week with resources, programs to donate to, and material people can use to help as well as encouraging fans to grab some goods and make a run to their local food bank,” Morgan explains. “From there, we’re planning so many more big things, including a mental health and suicide month, LGBT charity support, a blood drive incentive and tons more.”
As you can see, all of these good causes could in some way be linked to The 100 – a show that already organically inspires debate about hot-button issues.
Morgan has joined forces with The 100 actor Devon Bostick (Jasper) to bring The 100 Charity Project to life, and lots of cast and crew members have already signed up to support the cause. It’s a chance to put your passion for fandom to good use in the real world, and whatever your character/shipping preferences, we can all agree that this is a great new project.
Surprisingly, The 100 Charity Project didn’t take very long to get off the ground. “I wanted to do it, so I did it,” is Morgan’s simple explanation.
Being an active member of the online fan community, Morgan is no stranger to both the enthusiasm and occasional negativity permeating The 100 fandom. “I kept coming back to Twitter and seeing hostility and negativity and stuff all around, and I think I just finally said, ‘Why is this happening? Why are we wasting time with that sort of behavior?'” she explains.
It’s ironic, because as Morgan points out, “The fans all have so, so much passion. People have very strong feelings about the show, their favorite stories, their morals, social issues that are important to them. But somehow, on the internet, that can often translate the wrong way. It gets pent up, and everyone goes to their separate camps.”
— Eliza Taylor (@MisElizaJane) April 12, 2015
“But they are all so inspired and have such big hearts and passionate approaches. That kind of thing needs to get bottled up and used for something great.”
Devon Bostick chimes in, “The 100 fandom is one of the most beautiful fandoms I’ve ever encountered. Constantly creative with fan art, videos, music and more, The 100 Project seemed a perfect fit for them to put their energy into something that could last a lifetime, and inspire others to hopefully follow in their footsteps.”
And with The 100 entering a lengthy hiatus before season 3 premieres in the fall, Morgan believes this is the perfect time to put their plan in motion. “I wanted to take that time to bring everyone out of their separate camps, and use social change and passion to unite [the fans] instead of drive them apart,” says Morgan.
At first glance, you might not necessarily associate The 100 with charitable endeavors. But as Bostick explains, “with The 100‘s post-apocalyptic premise, there are so many causes that are relevant to today’s society. Our beloved earth needs our help right now.”
And underneath the layers of grime and dirt, at the core of the show is a desire to make the world a better place. Both Bostick and Morgan see this desire echoed in the fan base.
“This show is about people learning to survive and learning the cost of survival,” Morgan explains. “They’re facing the very harsh, brutal reality of the messed up world they live in. As Clarke says, ‘Maybe life should be about more than just surviving,’ and that’s what we’re using as our tag line. Of course, she’s talking about emotion and love, but we’re talking about that and so much more. We’re talking about turning fans of the show into heroes who are able to make a change in their world, right now for the better just like their favorite characters are doing.”
— Richard Harmon (@RichardSHarmon) April 12, 2015
“We watch this show and we can’t believe the world they’re living in, the danger and hardship they face, the suffering and war… [but] all of those things are hardships and commentaries that exist in the world we’re in right now,” she continues. “We’re living in a world with PTSD, mental health struggles, death, murder, torture, war, hunger, homelessness, and civil rights issues. We watch these characters and say, ‘Wow, that person is a hero and a leader. Look what they’re doing. They’re saving their people.'”
And that’s exactly why an ambitious charity project like this one is such a good fit for The 100 fan community. Because, as Morgan points out, “we live in a world that’s as messed up as theirs is, in many ways, and we are all those same heroes. We can all be those leaders and those soldiers who want to make things better. Thematically, it’s an ideal show for a campaign like this.”
“Beyond that, I just love this show and these people. Some of them are my dearest friends, so it was a fan base that is incredibly close to my heart as well.”
When Morgan was looking for someone to partner up with for this project, Devon Bostick was the obvious choice. “I had seen Devon take on charity projects in the past, and really try to use his Twitter to foster change,” Morgan says. “He has a great energy that people love, so when I thought about how it’d be cool to reach out to some of the cast members, he was the first who came to mind.”
“Over the last two years I’ve fallen in love with the gift of giving back,” Bostick chimes in. “I teamed with an organization, Free the Children, for a few causes, and the joy it brings is priceless.” So, after Morgan proposed her idea, “I was immediately in.”
Now, “we are hoping to inspire and utilize a powerful fanbase to create good in the world,” says Bostick. “Whether it’s just being vocal about a cause, learning about issues with awareness weeks or teaming up for fun charity challenges and supporting different organizations, together our impact could change the world for the better.”
As for the other cast and crew members, Morgan and Bostick have received nothing but support and encouragement. “The rest of the cast as well as Jason Rothenberg have been really supportive and positive and are looking to help too,” Morgan says, pointing out all the #ImIn selfies uploaded to social media by cast members.
— Ricky Whittle (@MrRickyWhittle) April 12, 2015
And as for the fans? Morgan couldn’t have imagined the incredible amount of support she’s already received – but then, she’s not surprised. “They’re always incredible, so I should have seen it coming,” she says, “but we got so, so, so much more positive feedback and support than I ever could have imagined.”
“When you start a project and you’re so excited about it and just buzzing with energy about it, you put it out into the world and sometimes you’re left the only person buzzing that much,” Morgan reflects. “This was not the case here. Everyone just flooded us with support, gratitude, assistance, and energy in such an overwhelming way.”
If you’re not yet on board, let Bostick convince you: “Everyone should get involved with The 100 Charity Project because we only have one earth. We can do so much good in this world if we focus, join forces, and spread our love and passion where it is needed. I hope you join us for the ride.”
— Bob Morley (@WildpipM) April 12, 2015