Barnes & Noble has announced that Harry Potter and the Cursed Child is already a gigantic hit. In fact, it’s the most pre-ordered book since Deathly Hallows.
It’s been 9 years since J.K. Rowling publsihed Deathly Hallows in the summer of 2007, but Harry Potter fans are evidently still eager for more stories from the Wizarding World. In a press release on Monday, the biggest book chain in the United States revealed that they haven’t seen pre-orders this huge since the last Harry Potter book.
“Harry Potter and the Cursed Child is Barnes & Noble’s most pre-ordered book since Harry Potter and the Deathly Hallows, and we expect it to be our biggest selling book of the year,” said Mary Amicucci, Chief Merchandising Officer at Barnes & Noble in a press release. “To guarantee that our customers get the new Harry Potter book as quickly as possible, Barnes & Noble is the only national retailer that’s guaranteeing delivery of the book on August 1, for both online and ship-to-home pre-orders placed by noon ET on Friday, July 29. Our booksellers are also preparing to host big crowds for our signature Midnight Magic parties on July 30.”
If you’ve passed by a brick and mortar Barnes & Noble in the past few months you’ve probably seen the heavy promotion they’ve been doing. Headers that state “HARRY POTTER IS BACK” will clearly entice people to pre-order.
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In a report from the Wall Street Journal earlier this month we learned that Scholastic was printing 4.5 million copies of “the eighth story” for the United States and Canada. This is a far cry from the 12 million printed for Deathly Hallows, but still a very large print run for a book in modern times. (Also worth noting: Many readers have switched to eBooks in the years since Deathly Hallows.)
It’s nice to see that Harry Potter fans haven’t lost their interest in the series. Perhaps the success will inspire J.K. Rowling to continue writing within Harry’s world?
The book has also been a huge success on Amazon. The Cursed Child has sat at the top of the online retailer’s bestseller list for months.
Hypable will have lots of coverage surrounding The Cursed Child once it’s released this weekend. Stay tuned! AHHHH!