Do you have a favourite character, the one who you most enjoy the direction that they have gone?
Probably Fitz. I love how we chose to do Fitz, I love that it’s Craig Frank. Both Bernie and I have known Craig for years, I have worked with Craig before. It was just such a fun direction to take it and it grew into something even larger over time, because originally Fitz wasn’t supposed to be part of the ‘Gigi Darcy saving the day’. That grew out of the transmedia team having Fitz and Gigi have this fun little banter back and forth online, which grew into Team Figi.
It’s funny that it grew into that, not that I’m saying Craig playing Fitz was not a part of that, because people loved the way he played it and so they wanted to see more of him, but it’s also a credit to the transmedia team for taking that initiative for continuing to grow that character out simply through social media. I think that’s really amazing.
How closely do you follow the discussions in the fandom?
Probably Tumblr mostly, I’m on Tumblr a lot because that’s where the majority of the discussions happen. I try to follow them without it getting to the point where it’s distracting, but obviously I love to know how the fandom is feeling, and what their thoughts are. Again for me, I know some of the writers stay away from it because they don’t want it to influence them, because at the end of the day it’s about the story that the creative team wants to tell and whether the fans guess it or not is a different thing.
But because I’m not sitting there in the writers room influencing that, I can kind of dive in a little bit more and not feel like I’m going to change anything. I kind of like that, I kind of feel like I’m a fan with my theories as well. Even though I do read the scripts ahead of time and I’m there when they’re filming, it’s still fun to be like “Oh where’s it gonna go?”
Stay tuned for part 2 of our interview with Jenni Powell
Images: The LBD facebook, GIFs via tumblr (linked to source)