12:31 pm EDT, October 9, 2017

J.K. Rowling’s Cormoran Strike TV series announces U.S. air date… on Cinemax… next summer…

The book-to-TV adaptation of J.K. Rowling and Robert Galbraith’s excellent crime series finally has plans to air in the United States.

There’s just one problem: America will have to watch the Cormoran Strike TV show on the HBO-owned Cinemax. A channel very few people have. If you’re not already paying for Cinemax (and let’s be real: Who is?), you’ll have to shell out another $9.99 per month.

The series will be called C.B. Strike in America, and all seven episodes (covering Rowling’s three novels The Cuckoo’s Calling, The Silkworm, and Career of Evil) will air for seven weeks beginning in June 2018.

The first five episodes of the series have already aired in the United Kingdom on the BBC. The British will get to enjoy the remaining two episodes in early 2018.

C.B. Strike is part of a “rebranding” at Cinemax which begins in February, according to Deadline. “[C.B. Strike] had originally been earmarked [to air on] HBO,” their report states. “Following conversations between [Kary Antholis, president, HBO Miniseries and Cinemax Programming] and HBO programming president Casey Bloys, the two concluded that the show ‘would have a greater impact’ on Cinemax than on HBO, Antholis said. ‘We’re looking for opportunities to broaden our audience (on Cinemax) and appeal to viewers besides the kind of core adrenaline-action oriented viewer, and we had an opportunity with C.B. Strike — it’s a very appealing, entertaining kind of whodunit show.'”

It sounds like Rowling’s name is being used to drum up some interest in Cinemax — it reminds me of CBS using Star Trek Discovery and The Good Wife spinoff The Good Fight to drive interest in their streaming service CBS All Access.

Fans expected the Cormoran Strike TV show to air on HBO like the adaptation of J.K. Rowling’s The Casual Vacancy did.

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