Staples has a unique branding agreement with NBC in which they can sell Dunder Mifflin products through their offshoot company Quill.com.
In a new commercial during the third quarter of the Super Bowl this Sunday, Scranton, Pennsylvania residents will get to see a 30-second spot in which an office’s employees get into playful fights using paper weapons. The fun stops once the boss comes in – or does it?
The reason for this commercial’s extremely small viewership area may simply be because we’re in The Office‘s last season, and this secret commercial is a tribute to a town which has been put on the pop culture map. Moreover, Quill.com, the company it is advertising for, likely doesn’t have enough money to buy a nationwide ad.
Want to see all of the Super Bowl 2013 commercials released so far? Check out our special feature! Commercials so far include ones from Budweiser, Samsung, Axe, and Taco Bell.
The Super Bowl airs this Sunday kicking off at 6:30 PM ET on CBS. Beyoncé will helm the halftime show with a live, 12-minute performance. Yesterday the super star held a press conference for her upcoming gig, and opened it with a live version of the National Anthem. The song was in response to criticism over her lip-sync’d version at the Presidential inauguration two Mondays ago.
By the way: You can buy your own Dunder Mifflin paper supplies.
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