Netflix’s original series and films have consistently blown away audiences, so who in their right mind would argue against this?

Netflix gained popularity back in the day when it allowed you to watch as many movies as you wanted in a month for a flat fee. Since then, the company has rolled with the times like few others have been able to, now providing its customers with a wide variety of streaming content.

Some of the that content is original to the platform, like Stranger Things or Daredevil, which was specifically produced under the Netflix umbrella and is exclusive to the service.

So far, this has gone over spectacularly well. Daredevil and Jessica Jones have a far better critical and fan reaction than ABC’s Agents of S.H.I.E.L.D., which admittedly got off to a rough start.

And you only have to look so far as season 1 of Stranger Things to see how well Netflix is doing when it comes to curating their own content. If they keep this up, they could take over the world with their original series alone.

Turns out the CFO of Netflix is thinking the same thing.

Deadline reports that while talking to investors at a Goldman Sachs Communacopia Conference, Chief Financial Officer David Wells stated the company wanted about half of its content to be original, while the other half would continue to be shows, films, and specials the platform has won the streaming rights for.

While that certainly sounds exciting, it also comes at a price — literally. Wells says it’ll take a couple years to get to the half-and-half mark, but as they increase the amount of original content, they can also raise the cost of the service slowly over time.

Netflix apparently faces pressures from investors who say they aren’t charging enough, but the good news is that the streaming platform may implement a tiered pricing plan instead of a once-size-fits-all flat fee.

If Netflix gets another price hike, will you walk away?