If tracking figures are any indication, Marvel’s The Avengers is poised to open north of $150 million domestically, into territory shared by The Hunger Games and The Dark Knight.
According to figures amassed by THR:
Avengers also is tracking better than Lionsgate’s blockbuster The Hunger Games, which posted a record March bow of $152.5 million to score the third-best opening of all time behind Deathly Hallows Part 2 and Dark Knight, respectively.
The article goes on to add some figures to justify this impressive tracking:
According to first tracking, unaided awareness in Avengers is 13 percent, compared with 10 percent for Dark Knight and 11 percent for Hunger Games; first choice is 23 percent, tying with Hunger Games and higher than the 19 percent for Dark Knight.
Total awareness is 85 percent, compared with 76 percent for Dark Knight and 74 percent for Hunger Games; definite interest is 61 percent, versus 62 percent for Dark Knight and 54 percent for Hunger Games.
The interest among males in Avengers is surging, though females are likewise expressing more interest than they did in Dark Knight.
This is no doubt good news for Disney, who is recovering from the losses incurred due to John Carter‘s underperformance earlier this year. Are you planning on seeing Marvel’s The Avengers opening weekend?
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