The Wall Street Journal has a lengthy profile on Lionsgate and their hopes for The Hunger Games, and a couple interesting tidbits were revealed.

Most interesting is that market research currently indicates the film is on track to outperform Twilight’s opening domestic weekend.

Quotage:

For Lions Gate, failure isn’t an option. “It can’t underperform; we can’t let that happen,” said Joe Drake, Lions Gate’s co-chief operating officer, who has shepherded the development of the franchise.

“One of the big objectives and goals of this campaign, something we worked on every step of the way, was selling books,” Mr. Drake said. “Because if you’re selling books, you’re selling movie tickets.” As part of National Literacy Month last year, Lions Gate helped sponsor an online giveaway of the first two chapters from “The Hunger Games.”

Early market research indicates the new film is likely to exceed the box-office results of the first “Twilight” film, according to a person familiar with the matter. That movie, released in 2008, grossed $69.6 million its opening weekend and went on to earn nearly $400 million world-wide.

Lionsgate Co-Chief Operating Officer Joe Drake also revealed that the male audience is growing rapidly:

“When we acquired the property, it was a young-adult novel, and since then it has clearly expanded its base into a four-quadrant picture,” Mr. Drake said, using Hollywood marketing-speak to refer to males and females, young and old.

Lions Gate has licensed “Hunger Games” lunchboxes, a replica bow modeled on one used in the film and at least 160 other toys, games and other memorabilia.

“Unlike ‘Twilight,’ this franchise is skewing more and more male every week in terms of Nook and Amazon sales,” said Joel Weinshanker, chief executive of National Entertainment Collectibles Association Inc., the company manufacturing the “Hunger Games” memorabilia. “The male buyers have really ratcheted up.”

Read more on the Wall Street Journal (subscription required).

A couple weeks ago I wrote about how The Hunger Games appears to be on track to be as successful of a fandom as Harry Potter and Twilight. Do you agree, especially with this new information in mind?

Hypable offers complete coverage of The Hunger Games. Read the latest Hunger Games news right here!

A new Fifty Shades Darker trailer was released on Wednesday and ups the sexy for the sequel.

Ana and Christian are getting back together in the Fifty Shades of Grey sequel, but the former has a couple of new rules: No secrets, way less BDSM. Christian agrees, but new problems come to light: Is someone from the millionaire’s past haunting him?

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A new Fifty Shades Darker trailer was released on Wednesday and ups the sexy for the sequel.

Ana and Christian are getting back together in the Fifty Shades of Grey sequel, but the former has a couple of new rules: No secrets, way less BDSM. Christian agrees, but new problems come to light: Is someone from the millionaire’s past haunting him?

Dakota Johnson continues to bring a fun vibe to Ana Steele, playing the awkward lines with self awareness better than Kristen Stewart ever did as Bella in Twilight. “Have dinner with me,” Christian begs. “Okay fine, I will have dinner with you, because I’m… hungry,” Ana replies. The line could come off corny if executed poorly, but Dakota has a strong hold on playing this character for fun.

Tickets for Fifty Shades Darker are now on sale. Check out a new poster for the movie below:

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The Fifty Shades Darker synopsis reads, “When a wounded Christian Grey tries to entice a cautious Ana Steele back into his life, she demands a new arrangement before she will give him another chance. As the two begin to build trust and find stability, shadowy figures from Christian’s past start to circle the couple, determined to destroy their hopes for a future together.”

The movie hits theaters this Valentine’s Day. It stars Dakota Johnson, Jamie Dornan, Eric Johnson, Jennifer Ehle, Victor Rasuk, Luke Grimes, Rita Ora, Eloise Mumford, Max Martini, Bella Heathcote, Kim Basinger and Marcia Gay Harden, and is directed by James Foley.

It’s looking like Nick Robinson will go from battling dinosaurs to battling the process of coming out.

‘Simon vs. the Homo Sapiens Agenda’ actor revealed

According to The Hollywood Reporter, 21-year-old Nick Robinson is in talks to play Simon in the book to film adaptation of Simon vs. the Homo Sapiens Agenda written by Becky Albertalli. The movie will be directed by CW/DC Universe mastermind Greg Berlanti.

Nick Robinson is best known for his supporting role in Jurassic World, in which he played big brother Zach Mitchell. He also co-starred as Ben in the book to film adaptation of the dystopian novel The 5th Wave starring Chloe Moretz.

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It’s looking like Nick Robinson will go from battling dinosaurs to battling the process of coming out.

‘Simon vs. the Homo Sapiens Agenda’ actor revealed

According to The Hollywood Reporter, 21-year-old Nick Robinson is in talks to play Simon in the book to film adaptation of Simon vs. the Homo Sapiens Agenda written by Becky Albertalli. The movie will be directed by CW/DC Universe mastermind Greg Berlanti.

Nick Robinson is best known for his supporting role in Jurassic World, in which he played big brother Zach Mitchell. He also co-starred as Ben in the book to film adaptation of the dystopian novel The 5th Wave starring Chloe Moretz.

Simon vs. the Homo Sapiens Agenda is an excellent coming of age/coming out LGBT YA novel which we’ve raved about here on Hypable before. Nick Robinson is definitely an actor we can picture in the role, so we can’t wait to see him play the adorable character.

The film is being produced by Wyck Godfrey’s Temple Hill Entertainment, who’s responsible for The Maze Runner series, The Twilight Saga, and the upcoming Power Rangers.

What do think of Nick Robinson as Simon?

If you haven’t read it yet, we highly recommend that you do. The book was first published last year:

After you read it, be sure to check out our exclusive interview with Becky Albertalli. Simon was her first novel!

Netflix has unveiled a new Series of Unfortunate Events trailer, showing off Neil Patrick Harris’ excellent portrayal of the evil, wacky, will-stop-at-nothing-to-get-that-money Count Olaf.

Neil Patrick Harris’ ability to convincingly become any person — whether male or female, young or old, ugly or beautiful — becomes abundantly clear in the latest ASOUE trailer. While some of us may’ve been a little skeptical of his casting initially, it’s hard to imagine anyone else in the role after seeing previews like this.

The trailer begins with narrator Lemony Snicket (played by Patrick Warburton) warning that the new Netflix show is no delightful watch. Then the focus turns to Olaf and his mission to steal the children’s fortune, left to them by their parents after their untimely deaths:

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Netflix has unveiled a new Series of Unfortunate Events trailer, showing off Neil Patrick Harris’ excellent portrayal of the evil, wacky, will-stop-at-nothing-to-get-that-money Count Olaf.

Neil Patrick Harris’ ability to convincingly become any person — whether male or female, young or old, ugly or beautiful — becomes abundantly clear in the latest ASOUE trailer. While some of us may’ve been a little skeptical of his casting initially, it’s hard to imagine anyone else in the role after seeing previews like this.

The trailer begins with narrator Lemony Snicket (played by Patrick Warburton) warning that the new Netflix show is no delightful watch. Then the focus turns to Olaf and his mission to steal the children’s fortune, left to them by their parents after their untimely deaths:

The Unfortunate Events trailer also presents new looks at colorful characters including Uncle Monty (Aasif Mandvi, below), Aunt Josephine (Alfre Woodard, below), and Justice Strauss (Joan Cusack).

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A Series of Unfortunate Events premieres all eight episodes of its first season on January 13, 2017.

“Based on the internationally best-selling series of books by Lemony Snicket (aka Daniel Handler) and starring Emmy and Tony Award winner Neil Patrick Harris, A Series of Unfortunate Events recounts the tragic tale of the Baudelaire orphans — Violet, Klaus, and Sunny – whose evil guardian Count Olaf will stop at nothing to get his hands on their inheritance. The siblings must outsmart Olaf at every turn, foiling his many devious plans and disguises, in order to discover clues to their parents’ mysterious death.”

Another trailer was released two weeks ago — you can watch it here.

Is ‘Unfortunate Events’ looking as good as you hoped?

Harris previously confirmed that each book will be adapted into two episodes of the show. The first season of ASOUE covers the first four books, so presumably season 2 will roughly cover another four books. There are a total of 13 books in Lemony Snicket’s series.