On January 31, we’ll say goodbye to our friends Liz Lemon, Jack Donaghy and the rest of the TGS staff for the last time. 30 Rock has become a cultural touchstone over the years, and since its debut in 2006, has garnered a record breaking amount of Emmy nominations, has revitalized much of its cast’s careers, and has become known for its sometimes meta, always outlandish commentary on NBC, television, and America.

In an effort to ease the pain of losing 30 Rock – at least, in primetime, as it has recently gone into syndication – let’s look back at what made the show what it was: a weird mishmash of stuff that could’ve been terrible but was so cleverly executed and it helped the show earn its place in television history.

This article originally had a section for guest stars, but we soon realized there were simply too many names to mention and we had to dedicate a whole article to it. So we did. Even still, there are so many elements that make up the unique and quirky thing that this show is, so please understand when we say that, while we were all over the place trying to highlight the biggest aspects of 30 Rock we might not have caught them all. With that being said, on to the memories!

Liz Lemonisms:

“I want to go to there.”

A term that first appeared in season 3, this is essentially a term of desire. Whether she’s talking about food, a place, or Jon Hamm (watch the clip) the phrase is applicable to just about any instance. More eloquent than saying “I want that,” “I want to go to there” is the perfect way to express your desire for something.

“Blerg!” & “Nerds!”

The equivalent of cursing, these two words are simple terms of expressing frustration. They’ve handily replaced more vulgar vernacular, as FCC law states you cannot curse on television, and because Liz I-Wore-a-Princess-Leia-Costume-To-My-Wedding Lemon doesn’t seem like the cursing type, “blerg” is one of the better (and family-friendly!) colloquialisms to come from the show.

If you find yourself exclaiming either of these terms on a daily basis, you might want to consider investing in a shirt with the phrase on it, just to save you the time.

Honorable mention: “Yes to love, yes to life, yes to staying in more!”

We feel you, Liz. And while we’re staying in, we’re probably eating cheesy blasters and watching some 30 Rock on Netflix. Thank goodness for auto-play, no need to touch the computer with our cheesy hands.



“Good God, Lemon!”

Usually spoken in a hushed undertone or in a quick breath, this quickly became Jack’s go-to expression of disbelief whenever his mentee/friend did something ridiculous – which was often. It would make more sense if it were followed with a “pull yourself together,” as Liz often comes to Jack with her life in shambles. The clip below isn’t even Jack saying it, but the way Liz delivers the line at the end pretty much hits the nail on the head.

“Shut it down.”

Does what it says on the label. Immediately stop whatever you are doing, mostly referred to in the show when someone is producing a particularly terrible show or sketch. This is a fantastic compilation video, showing how the term started with Jack, but its use slowly spread to the rest of the characters.

Honorable mention: “It’s after 6 p.m., what am I, a farmer?”

He only says it once but there’s something about this line – the comedic timing of it, the way it’s so quintessentially Jack Donaghy, makes it one of the most quotable among fans. Even if it’s completely out of the context of your conversation, it’s still fun to say.


The show was generally always aware of itself, and the constant breaking of the fourth wall never ceased to be entertaining, even if we were being told to go buy a Verizon phone.

A show within a show is not exactly a new concept, but never as well executed as TGS was on 30 Rock. This could be perhaps because as much as it was about producing and making TGS, 30 Rock was never wholly centered around the airing of an episode of TGS itself. There are, of course, exceptions, like when Hazel slowly sabotaged Liz the week leading up to an airing in an attempt to take over and become the star, but it was mostly about the antics like in any old workplace comedy.

100th episode

30 Rock‘s pilot is also the start of TGS, and while the show doesn’t follow real-time 24 style, it does on a season-to-season basis. So it would stand to reasn that when TGS celebrates its 100th show, 30 Rock celebrates the milestone achievement as well. The show’s characters express their surprise, and who can blame them? Just go back to 2005 when Studio 60 was supposed to be the smash hit and 30 Rock was maybe going to get a full-season order.

Nibbling at the hand that feeds

For a show that’s aired on NBC and was once owned by GE, 30 Rock goes to great lengths to parody just about every aspect of it. At one point even promoting Jack to VP of East Coast & Microwave Oven Programming – what? Let’s not forget that GE is also originally just a subsidiary for Sheinhardt Wigs. And then season 4 brought the buyout from Kabletown, whose logo looked suspiciously like Comcast’s – which bought NBCUniversal around the same time. Then there was the time the head of NBC was reincarnated as an actual peacock…

Recently, GE released a commercial, thanking 30 Rock for seven years of laughs, and at the same time letting the audience know that it was in on the joke the whole time. In fact, many of the show sponsors have been parodied on the show, but advertising is advertising. GE has curated a list of clips and gathered them here, titled “GE’s Favorite Moments.”

Live episodes

A feat most shows would never dare attempt, and 30 Rock pulled it off twice. Major props have to go to the crews that coordinated the quick set and costume changes. In a recent interview with Jimmy Fallon, Tina Fey explains the shows were done on the SNL stage and the crew was a mix of 30 Rock and SNL staff. The appearance of guest stars such as Jimmy Fallon as a young Jack or Julia Louis-Dryefus as a stand-in Liz is nothing short of pure genius and cleverly executed. And of course, no show preformed on the SNL stage is complete without Fred Armisen doing something strange in the background.


30 Rock may have been the best thing to ever happen to the one-liner type of comedy that seemed on the outs in the modern age of irony. If you poured all of 30 Rock’s scripts into a database that just fired sentences out randomly, you’d probably laugh at at least 70% of them. Choosing the best one is a tough decision but it’s truly hard to top “never follow a hippie to a second location.”

Because we live in a modern era, this has translated into thousands of reaction gifs spread out across the Internet, from “high-fiving a million angels” to express happiness and glee, to the always-applicable gif about Liz Lemon’s food addiction (which could be another post itself).

30 Rock Gif

30 Rock Gif 2

New Holidays

30 Rock had its typical Christmas-themed episodes like most other sitcoms, but not since Seinfeld has a show attempted to so brazenly create new holidays for us all to enjoy. If you’re not pouring over post-feminist theory on Anna Howard Shaw Day or trading your children’s tears to Leap Day William for candy on Leap Day, then you’re just not living right.

30 Rock is a lot of things, but normal isn’t one of them. This show grew from a middle-of-the-road NBC comedy into one of the most culturally relevant, funny, and entertaining shows of the decade.

Barnes & Noble has announced that Harry Potter and the Cursed Child is already a gigantic hit. In fact, it’s the most pre-ordered book since Deathly Hallows.

It’s been 9 years since J.K. Rowling publsihed Deathly Hallows in the summer of 2007, but Harry Potter fans are evidently still eager for more stories from the Wizarding World. In a press release on Monday, the biggest book chain in the United States revealed that they haven’t seen pre-orders this huge since the last Harry Potter book.


“Harry Potter and the Cursed Child is Barnes & Noble’s most pre-ordered book since Harry Potter and the Deathly Hallows, and we expect it to be our biggest selling book of the year,” said Mary Amicucci, Chief Merchandising Officer at Barnes & Noble in a press release. “To guarantee that our customers get the new Harry Potter book as quickly as possible, Barnes & Noble is the only national retailer that’s guaranteeing delivery of the book on August 1, for both online and ship-to-home pre-orders placed by noon ET on Friday, July 29. Our booksellers are also preparing to host big crowds for our signature Midnight Magic parties on July 30.”

If you’ve passed by a brick and mortar Barnes & Noble in the past few months you’ve probably seen the heavy promotion they’ve been doing. Headers that state “HARRY POTTER IS BACK” will clearly entice people to pre-order.

HARRY POTTER IS BACK! (Spotted at a Barnes & Noble) #harrypotterforever #harrypotter

A photo posted by Hypable.com (@hypable) on

In a report from the Wall Street Journal earlier this month we learned that Scholastic was printing 4.5 million copies of “the eighth story” for the United States and Canada. This is a far cry from the 12 million printed for Deathly Hallows, but still a very large print run for a book in modern times. (Also worth noting: Many readers have switched to eBooks in the years since Deathly Hallows.)

It’s nice to see that Harry Potter fans haven’t lost their interest in the series. Perhaps the success will inspire J.K. Rowling to continue writing within Harry’s world?

The book has also been a huge success on Amazon. The Cursed Child has sat at the top of the online retailer’s bestseller list for months.

Hypable will have lots of coverage surrounding The Cursed Child once it’s released this weekend. Stay tuned! AHHHH!

Sherlock finally made it to Hall H at Comic-Con and the creative team brought a few surprises. Steven Moffatt, Sue Vertue, Mark Gatiss, Amanda Abbington, and Benedict Cumberbatch were on hand to the thrill of fans.

Benedict Cumberbatch and crew definitely know how to work a crowd. Here are the top highlights of the panel that played to a crowd of thousands.

1. Season 4

They are currently two weeks from finishing Sherlock season 4. Cumberbatch said that “a lot comes home to roost this season… it’s ballsy.”

They have 26 pages to film this Tuesday. Cumberbatch states that the monologues are very challenging and take a lot of work.

As for actors’ favorite lines this season:

Gatiss: “Sherlock.”

Abington: Not a line but a beckoning gesture.

Cumberbatch: Can’t say.

Key names for next season (change from doing key words):

  • Moffat: Smith
  • Gatiss: Thatcher
  • Vertue: Sherinford

2. Keeping the show fresh

By not making as many episodes, the creators feel they actually keep the quality. They joked that under normal standards they’ve actually made about half a season of a standard TV show, or 13 episodes.

There are no plans for any other Victorian Era shows. Moffat feels that it would be less interesting if the mind palace returned there.

3. Learning curves and drugs

Gatiss stated that with 90-minute episodes you “really have to put [Sherlock and Watson] through the ringer.” Moffat added that because of this, Watson has to evolve. Watson can’t keep being amazed by Sherlock. As for Sherlock, “he can’t be the weird scary amoral man we met in the first episode… geniuses learn… he has to learn.”

Sherlock’s drug addiction comes back when he is not working. It’s hinted that the addiction will be a bigger issue this season than in the past.

4. The coat and the hair

There is apparently a big debate every year over changing the iconic coat. Sue Vertue wants to change it, and Steven Moffat wants to keep it. Benedict Cumberbatch dove into the debate stating, “I’m quite hung up on the coat…. but sometimes it has to come off.” The audience reaction was predictable.

Cumberbatch joked that he loved playing Sherlock in the Victorian era because of the slicked back hair. In the modern era it takes forever for his hair to get done. On a serious note, he loved the more straight-laced, clipped version of Sherlock.

5. First ‘Sherlock’ season 4 trailer

The teaser trailer featured this phrase over and over: “Something’s coming. It may be Moriarity, maybe not.” Literally every character we know and love looks like they are scared, angry, or worried on an epic scale.

One of the best moments is Mrs. Hudson saying with supreme venom to Mycroft, “Get out of my house you reptile.” Watch below:

6. Improv and family

There is actually, according to Cumberbatch, very little improvisation on set. It’s about how to do what’s there, and not messing with the script. He firmly believes that what is there is what is needed for the show.

Cumberbatch genuinely loves having his mom and dad play his TV mom and dad. Every now and then he can see his mother struggle to call him “Sherlock” and not “Ben.”

7. Mary in the know

Abbington didn’t know she was an assassin until well into the last season. When she found out, she told partner Martin Freeman, “My God, [the fans] are going to hate me.” Despite this, she loves the flawed characters of the series.

8. When will the series return?

No date was given for either the BBC release date or the PBS release date. We only know that it will premiere in 2017.

9. The dog photo

According to Cumberbatch the dog (depicted above) was a nightmare. “The dog wouldn’t fucking move,” he said. The companion was supposed to drag Sherlock all over London, but the dog didn’t like people, concrete, crowds… really anything about an urban setting.

Moffat and Gatiss resorted to writing a new scene on the spot to account for the lack of the dog’s interest in roaming. According to Gatiss all it did was drool on the concrete.

10. Future seasons?

Touching on the future of the series, Moffat stated, “Why is everybody assuming they survive season 4?” Gatiss joked, “We’re skipping season 5 and doing season 6.”

Moffat clarified that — contrary to recent reports — he never said that this season would be the last one (He’s right: All he said was the schedules of Cumberbatch and Freeman are only getting more difficult to work with). Gatiss added that they want to do more seasons, and they hope that they are able to.

Sherlock will be back in 2017. What do you think of the first season 4 trailer?

Marvel presented at San Diego Comic-Con on Saturday evening and offered new looks at Guardians of the Galaxy Vol. 2, Doctor Strange, Spider-Man: Homecoming, and more.

“We only want to come to Hall H when we have a lot to show you,” teased Marvel’s Kevin Feige at the start of the panel. Indeed, they had a ton to offer — including news of a new Marvel theme park attraction!

Everything we’ve learned at Marvel’s SDCC panel

  1. Marvel kicked off their panel with a new logo and updated fanfare by composer Michael Giacchino.

  2. Black Panther had some casting news to share: Lupita N’yongo will be playing one of the guards at Wakanda named Nakia. Meanwhile, Michael B. Jordan will be playing Erik Killmonger. We also received brand new casting news: Danai Gurira has joined the movie — She’ll play Okoye, head of Dora Milaje! Finally, a new logo for the film was revealed:


  3. Thor: Ragnarok unveiled a behind-the-scenes look at the new film which included a look at Cate Blanchett as Hela. They also showed a documentary-style clip (think The Office) explaining where Hulk and Thor were during the events of Captain America: Civil War! In it, Thor had a tiny bed for Mjolnir and a crime board that tried to connect the Infinity Stones and discover their purpose. There is also mugshot of Loki. Like Black Panther, Thor: Ragnarok had a new logo to show off with a retro looking subtitle:


  4. Doctor Strange’s portion of the panel kicked off with a smoke and laser show to introduce Benedict Cumberbatch.

    Tilda Swinton was also at the panel and spoke about the Ancient One. “The truth is, anyone can be The Ancient One,” she said. A clip from Doctor Strange was also showed in which Steven Strange meets Tilda’s character (It won’t be online).

  5. Thankfully, a brand new and wholly epic Doctor Strange trailer was released. Watch below:

    A new poster was also unveiled:


  6. Next up was Spider-Man: Homecoming. Director Jon Watts described the film as a high school movie about a 15-year-old Peter Parker who’s in the 10th grade. A new clip was unveiled and had a strong John Hughes vibe — Peter Parker is just your average high schooler trying to get through the day. There was also this great moment:

  7. Next up: Guardians of the Galaxy Vol. 2, which kicks off a few months after the first movie. The entire cast was there to introduce a new scene in which a very adorable Baby Groot helps Yondu and Rocket break out of prison. Baby Groot even has a little outfit! Adorably, the Ravengers — who captured Yondu and Rocket — refuse to hurt Baby Groot because of how cute he is.

    This movie got a new logo as well.


  8. Speaking of Marvel’s space dramedy, the studio also confirmed rumors of a Guardians of the Galaxy theme park attraction. It’s called Guardians of the Galaxy – Mission: BREAKOUT! and debuts Summer 2017 at Disneyland’s California Adventure theme park. Sadly, it’s replacing the classic Tower of Terror ride. Check out a behind the scenes video of the attraction:

  9. Marvel ended their panel by confirming that Brie Larson will play Captain Marvel, as was previously rumored. She took the stage to say hi to the adoring audience, and participated in a giant Marvel selfie:

All in all, Marvel had a ton to share. What do you think of all the developments?