Justin Bieber is lending his support to Bully – a documentary about bullying in schools – by allowing one of his songs to be used in the movie’s latest TV ad.

According to The Hollywood Reporter, Bieber’s “Born To Be Somebody” will air in the ad.

“My fans are always for supporting a great cause. It’s one of the things I’m most proud of as an entertainer,” Bieber said in a statement. “I hope they see Bully with their friends and help start the conversation so we can end bullying.”

Bully has been in the news for receiving an R rating from the MPAA. The film has since been edited to earn a rating of PG-13.

Watch the ad below:

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