Seth Rogen and Evan Goldberg will be writing and directing Console Wars, the story of how Sega took on Nintendo and changed the gaming industry.
Booktrade announced that Seth Rogen and Evan Goldberg will adapt Blake Harris’ upcoming book Console Wars: Sega, Nintendo, and the Battle that Defined a Generation. The book is set to be released on May 13.
Console Wars (the book) will follow Sega and how they, as an upstart company, took on Nintendo and changed the gaming industry.
Here’s how Amazon describes it:
In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
The film will be distributed by Sony and Scott Rudin will produce.
Rogen and Goldberg made one of the funniest films of 2013 with This is the End, their first directorial effort. The next film they directed was The Interview, and it will be released October 10. In The Interview James Franco plays a talk show host who, with Rogen as his producer, gets an interview with Kim Jong-Un, dictator of North Korea. The CIA then tell them they must assassinate Jong-Un.
If there is any duo who can make Console Wars a hilarious movie, it’s Rogen and Goldberg. We can’t wait to see how this turns out.
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