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Hypable

A feature looking at the marketing of The Hunger Games: Catching Fire on Variety reveals amazing art of Katniss and other characters.

First up are several photos of Katniss (Jennifer Lawrence), which look similar to promotional art you may have seen before, but these new looks include striking poses in beautiful high-res:

catching-fire-katniss-arrow

catching-fire-hunger-games-katniss-tall

catching-fire-katniss-portrait

In addition, we’re treated to photos of Johanna Mason (Jena Malone) and Peeta Mellark (Josh Hutcherson) in what looks like a photo shoot for Capitol Couture.

catching-fire-peeta-couture

catching-fire-johanna-capitol

Finally, and perhaps most interestingly, Lionsgate unveiled to Variety a photo from a rejected photo shoot in which Effie stands with a Peacekeeper behind her. It was for a line of posters in which the Capitol’s influence would be seen in the marketing material.

“This was an outtake of a character poster series we explored from the POV of the Capitol. I love Effie – and the attitude in her body language against the background of an oppressive Peacekeeper was my favorite of the series that didn’t happen,” said Lionsgate Marketing Chief Tim Palen. Perhaps it will be used for one of the final two Mockingjay movies?

catching-fire-effie-peacekeeper

We’re less than a month away until the release of Catching Fire in theaters. To celebrate, Lionsgate unveiled the final trailer for the movie this past Sunday during Game 4 of the World Series. It features a bunch of new footage, including a first look at the Jabberyjays and monkeys.

Catching Fire opens in theaters November 22, and Hypable will be closely following the film as we build up to its theatrical debut. The highly-anticipated Hunger Games sequel directed by Francis Lawrence is expected to make nearly $1 billion worldwide.

  • http://ravenclaw1991.tumblr.com/ ravenclaw1991

    Jennifer Lawrence, my future wife, looks completely amazing.

  • Allison L.

    I really like how it looks like, from these images and the last trailers, she will have her hair down! And I’m glad because it looks amazing!

    • Cassie Drake

      I love the way she looks with her hair down, but it’s so impractical! xD lol

  • Cassie Drake

    Man, I’m sad that that last series of character stills with the Peacekeepers was cancelled! That photo of Effie looks amazing! Her attitude is just so perfect.

    • humanbeing

      Yeah, as was mentioned on here by some others, that particular picture really emphasizes the ironic nature of the promotional campaign style for the film “Catching Fire” also emulating the promotional campaign style for the fictional Hunger Games themselves. I know some fans didn’t like or didn’t understand Gary Ross’ visual style on the first film, but from watching all the behind-the-scenes interviews and stuff on the Blu-Ray, he states why he wanted a lot of shaky-cam and “un-beautiful”, raw images in the first film…not because he wanted to give people motion sickness or hide the violence, but because he never wanted the movie audience to ever have a moment while watching the Games to think, “Wow, this looks cool, this is awesome!” Because that would make us basically the Capitol, taking pleasure from other people’s pain. He always wanted the reaction to be one of horror, unease and disgust, which is why I’ve been a little bit wary of the new director’s approach in making the films more cinematically eye-pleasing and beautiful; on one level I think I understand, as the films are big money-makers now, but on another it’s making me slightly queasy to see things like make-up commercials representing Capitol-style fashion, as if people are completely missing the point that the Capitol is supposed to be decadence and ignorance personified, not something to emulate at all. I like the Effie/Peacekeeper picture because it really shows the dark truth of the story, that behind the beautiful, over-blown spokesperson is a stern, watchful, Big Brother presence, using the whole thing to enforce their ideals and beliefs.

      • Tygridia

        I don’t like the poster because it could also be interpreted as Capitol propaganda. But I agree with you on everything else. It makes me so mad when I go to bookshops and see mockingjay pins or especial books (true story) about Katniss and Peeta in the Hunger Games. I cannot feel but that people who sale them and those who buy it absolutely missed the point of the story and don’t realise that they are behaving like the brain-washed people from the Capitol, like Effie at the Begining of The Hunger Games

  • Amir

    I don’t like the rejeted Effie poster… I understand why they didn’t make it official

  • Me

    I really like the one with the trees on fire. I rarely like movie posters

  • Septima

    Why wouldn’t they do those posters showing Capitol oppression?? While the portraits they released were gorgeous, what they hint at here seems to have the depth that THG needs to show off

  • Riana-Tiana Menezes

    These pictures look stunning but I can see why they didn’t use them.

    Also this might be kind of unrelated but Suzanne Collins put out a statement, commenting on Lionsgate’s marketing campaign for CF, I think it is pretty significant so Hypable should write about.

  • Lauren Chapin

    Just me or does the Peacekeeper outfit look a little bit like Daft Punk?

    • Guest

      I love it!

  • girlonfire12

    why is jlaw’s hair not in a braid?

  • Cguy

    Yes! I love it!

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