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Hypable

The ratings have come in for the Legend of Korra season 2 premiere, and the numbers are lower than expected.

The Legend of Korra season 2 premiered on Friday night with two highly-anticipated episodes; unfortunately, the numbers are less than exciting. According to Nick and More, only 2.6 million viewers tuned in to the watch the first two episodes of the season, “Rebel Spirit” and “The Southern Lights.”

In contrast, The Legend of Korra‘s series premiere in April of last year pulled in 4.5 million viewers. The show’s lowest-rated episode of the first season recieved 2.9 million viewers, and overall averaged about 3.5 million viewers per episode. The Legend of Korra‘s healthy viewership made it one of Nickelodeon’s highest-rated shows for last year.

Multiple factors could have contributed to the uninspiring ratings for The Legend of Korra season 2 premiere. Due to the long hiatus between Book 1 (which concluded in June of 2012) and Book 2, many fans may not be aware that The Legend of Korra has returned.

The change in time slot may also have effected the ratings; while season 1 played on Saturday mornings, The Legend of Korra season 2 now airs on Friday evenings at 7 pm. Many fans may also be opting to view the show online via Nick.com, or purchasing season 2 on iTunes or Amazon.

Nick and More also commented that:

Da7e Gonzales of Republic City Dispatch also weighed in, reminding fans that “there are two more Books coming that Nickelodeon is already spending money on.” While fans of The Legend of Korra should make an effort to watch the show live, the lower ratings is not a sign of a Korrapocalypse.

The Legend of Korra season 2 will continue this Saturday with episode 2×03, “Civil Wars, Part 1.”

If the ratings news leaves with a need for cheer-bending, check out Hypable’s SeptBender celebration! All throughout the month of September, we are posting daily articles celebrating The Legend of Korra, Avatar: The Last Airbender, and the incredible fandom – so we’re here for you guys whenever you need us!

  • Kendra Baird

    I think another factor may be that they already showed the first episode at Comic con, which has a few low quality recordings out there floating around Tumblr. I’m guessing that those who watched that version online were less likely to show up to watch the premiere since they already saw it. I wasn’t even really aware that they were showing the 2nd episode along with the first until the day before the premiere, so maybe those who already saw a leaked version of the episode online decided not to tune in for the 2nd episode because they didn’t know they were showing it too? Besides that, I don’t think 7PM on a Friday is a particularly good time for the show, and I don’t really put much stock into those who say they changed the time because there’s more adult themes. If Tarrlok can blow himself and Amon up on a Saturday morning, I don’t see why they can’t show creepy looking spirits on a Saturday morning, too. Either way, I’ll still be tuning in to watch at it’s normal time whenever I can.

  • Steelsong

    They mentioned this reason, but I think it is the biggest reason they didn’t get the viewers they expected. It was on a Friday night. The target audience is between 15-25 years old… this age group likes to go OUT on Friday nights. Sunday night would’ve been a better choice to have more viewers.

    As for how the episode was, I loved it more than the entire first season. I HATE probending and prefer to watch more “traditional” bending styles. There was just a tiny moment of probending before we were done with that nonsense.

    I loved the storyline they set up with the South Pole being spiritually damaged. And I’m very curious to find out more about this new form of water bending. Did anyone else feel it’s a type of healing power?

    When the ships came up from the North pole, my hopes perked up that maybe General Iroh II might have to come down sometime with the united forces… he was my favorite character by far. Also hoping we get to see elderly Zuko and what happened to him. What’s his daughter like and did he end up with Mai? (Mai broke up with him about a year after he became Fire Lord. It’s in the Promise trilogy so not all the fans know that)

  • Jay Samson

    I think the reason it got so low viewership was, maybe, because they didn’t promote the darn thing?! I am a HUGE of the series but I didn’t know it was released until yesterday because my brother told me. Where’s the promotions?

  • Req

    I think a lot of people just download it and watch it online. (like me)

  • SarahJesness

    I think the timeslot was definitely the main contributor. It has more shows to compete with, plus, on Friday nights, child and adult fans are more likely to be out.

  • Justin D.

    They didn’t advertise the damned thing! Nick is so bad about promoting this show, like they want it to fail. If the show has nothing to do w/ sponges, fairy godparents, teen idols, or ninja turtles, Nickelodeon barely gives it any love. They didn’t even repeat it after its premiere (unless you have Nicktoons TV).

  • kiwi

    I don’t think it was advertised fully. I love the whole Avatar series and I would have never known about the premier of season 2 unless I watched the Legend of Korra Season 1 on demand. They advertised the series opening on demand and I bet if they advertised it on for example on Adult Swim or other channels that feature Cartoon/Anime too it would have let a lot of other past fans know about the opener. The series of Korra was gone for so long so were do you think those old fans are up to now? Of course finding other Anime/Cartoon series to catch their interest on other channels. So all the network needed to do was target other areas besides just advertising nick to remind the past fans that it’s coming back!!

  • Charlie

    They’ve only aired the first two so far. The premiere was last Friday. Episode 3 will air this Friday.

  • Steelsong

    True story. My toddler wanted wanted to watch Barney on Friday night before bathtime and I was like, “sorry baby, I’m the mommy so I get to pick what we’re watching… which is Avatar.” lol

  • Kristina Heman-Ackah

    Another problem is that it was barely promoted throughout the hiatus and we didn’t even know what MONTH it was coming out until around late July, so these mistakes really ended up hurting the show.

  • Janna

    You do realize it was ‘rushed’ because there /wasn’t/ going to be a season 2. It wasn’t ‘rushed’ at all but it had to fit an entire, single story plot line into one season. Stop being disappointed and be thankful they made another high quality, amazing show.

  • Brendan

    Aw cmon, Korra was fantastic! Don’t take for granted that what could be a cheap knockoff cartoon for action-obsessed little kids is instead a deeply written, gorgeously produced show made by people who genuinely care about the Avatar mythology.

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