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The snow is falling here on the east coast (no school), Justin Timberlake just released a rocking new album and now we find out that Nickelodeon decided NOT to make The Search into an animated movie. Before you start sharpening your pitch forks, I think it’s important that you hear the whole story.

Mike DiMartino recently wrote a blog post explaining that while the team was working on Book 1 of The Legend of Korra, they pitched Nickelodeon the idea of a movie version of The Search. In case you’re not all too familiar with the Avatar-related comic books, The Search is a newly released comic book series that is expected to reveal what happened to Zuko’s mother. The series is divided into three parts and all of them will be released at some point this year (the first part is already out).

When Mike and Bryan pitched the idea for The Search to Nickelodeon in the form of an animated movie, Nickelodeon reportedly wasn’t interested in it. Nickelodeon essentially shut the door on a possible return of Aang and the gang to the television screen.

But after Nickelodeon rejected the pitch for The Search, they decided to pick up Book 2 of The Legend of Korra instead which ultimately led to Book 3 and Book 4 being picked up as well.

I’ve never felt so two-sided in my life. On one side, I’m furious at Nickelodeon for declining to turn The Search into an animated movie. On the other side, if Nickelodeon decided to pick up The Search, then Book 2, Book 3 and Book 4 of The Legend of Korra would never have existed.

The Legend of Korra would have remained as a mini series.

As of now, I don’t think it’s fair to really take a side just because we don’t really know what The Legend of Korra will become. Book 1 was a bit disappointing, but that doesn’t mean Books 2, 3 and 4 can’t be vastly improved. If the remaining Books turn out to be really good, sacrificing The Search for The Legend of Korra might have been a no-brainier. But, if the remaining Books turn out to be as disappointing as the first, then sacrificing The Search for The Legend of Korra may have been a very bad idea.

But forget about what we want. Let’s look at this from the perspective of Nickelodeon. Where is the MONEY at? Well that’s easy: The Legend of Korra would be much more profitable for the network than an animated version of The Search. Why? Because 52 episodes of 30 minute television eclipses a 90 minute animated movie by an unbelievable margin.

Make no mistake, it’s not that Nickelodeon disliked the idea of The Search. They’d be stupid to think that Avatar fans wouldn’t appreciate The Search being turned into an animated movie. Nickelodeon saw dollar signs with one more than the other.

It’s not a bad thing. Any television network would do the same thing. But I think it’s important for Legend of Korra fans to understand that turning The Search into an animated movie would have been an excellent idea. The only issue is that the revenue wouldn’t be as profitable.

This article was written by a Hypable user! Learn more and write your own right here.

  • http://twitter.com/CodeyWhite Codey White

    I rather enjoyed the first book. Can’t wait for the next one (hopefully 2013)

  • will

    i think the network should have put it to a vote among the adeance. they still could make them both but pushed the legend of korra back to put some more back story to it

    • Wack’d

      Maybe they should let people with no experience in the industry make important business decisions for them!

  • http://www.twitter.com/BlueHuMac BlueHuMac

    I dunno what you’re talking about. I liked Korra book 1 very much.

  • gcw07

    I would have taken book 2, 3 and 4 of Korra over this. The story of Zuko’s mom is perfectly fine for a comic. There wasn’t a need for a full fledged movie, especially at the cost of losing more Korra.

  • TheRiddler

    Book one disappointing!? To you maybe…

  • Julie L

    Why can’t we just have both? I feel as though there is a larg enough fan base to support a film AND more episodes of LOK!

  • http://twitter.com/RikuStark Ashley

    That sucks. I enjoyed Korra, don’t get me wrong, but it definitely wasn’t as good as the original series. I would have much rather wanted to see our old characters again on screen…

  • Cookiesfly

    Considering the canon that was released with the book POSSIBLE SPOILER *****(Zuko isn’t really Ozai’s son or something)*******, I really don’t a movie or anything to do with this because it just seems stupid.

  • GeekGirl101

    If it was a choice between the two, as much as I like Korra….I’d take the search. SHARPEN THOSE PITCHFORKS!

  • Pin Master

    “If Nickelodeon decided to pick up The Search, then Book 2, Book 3 and Book 4 of The Legend of Korra would never have existed?” DUDE!!! Legend of Korra Book 2,3, and 4 WOULD HAVE existed it just it would take longer to release it on TV if The Search was made into a movie. Nickelodeon should make both of them. Zuko’s mother is one of the biggest mysteries in Avatar The Last Airbender and it would of have been better to make it a TV movie instead of the crappy comic book series.

  • http://www.facebook.com/carlucho.rincon Carlucho Alfonzo Rincon

    Disappointing? I don’t think so… I’m really sad about nick turning down The Search as a movie, but I really love that Korra is getting more books… I loved Book 1, and I have no doubts that the other 3 books will cause the same effect on me

  • http://www.facebook.com/Krys831 Krystol Grayson

    I would much rather have “The Search” as an animated film. I’m in the minority… but I wasn’t impressed with Korra and actually felt physically ill at times while watching it.

  • Crazy-Eight23

    You may have liked it, but did you watch when it came on t.v.? They probably said that in terms of ratings…

  • Gina

    I just decided that we all should write a petition to get both the search and korra. As Avatar fans we shouldn’t have to choose. If we show them in a petition how many fans they really have than maybe they will reconsider.

    • Wack’d

      If we show them that we all really want something that has no real repeat value and therefore wouldn’t be that profitable no matter how many folks watched it, maybe they’ll bend to our superior business sense!

  • Sokka is not impressed.

    Die Nickelodeon,,,, Die now, they have more than enough to do both and it would have made huge profits and happy fans

    • Wack’d

      You know this because you work in the television business and know how much stands to be gained or loss by the production of this film.

  • Martyn Bandalore

    So Nickelodeon shoots down an idea for a movie based off of a show that still gets massive amounts of views? Clearly Nickelodeon needs to go the way of EA games and get some new executives.

    • Wack’d

      Movies, as mentioned, are expensive and have minimal repeat value. It’s like ordering three episodes of a series that you can’t play apart. Anywhere you slot it, it’s eating up an hour and a half, which isn’t optimal.

  • korralover1

    Does anyboday know when book 2 comes out?? #desperate

  • John

    I suppose I understand why some people are a little disappointed in book 1 of LOK. I love the new series and how it gives older fans a look at the gaang when they grew up, however I feel like we barely know anything about Korra and her story growing up, same goes with Mako and Bolin. Now that could be how season 1 was 12 episodes and didn’t leave enough time for a little background. Hopefully they catch up with that in seasons 2,3,4

  • Jinner

    Maybe we can get both? If we keep telling them we want an animated movie of the Search, maybe they’re going to give us one. C’mon Avatar fan base, where are you? :D

  • Velter

    Book one disappointing!? I found Korra’s first book better than aang’s first book. I would have chosen Korra above the search.

  • Lameesa

    I actually think Book 1 was fantastic, flawless, even – apart from maybe a slightly rushed finale – and as much as I’d love to see the old Team Avatar back, I think it would feel like we were going backwards. I would like LoK to explain more about Zuko and Azula after AtLA though.
    In any case, so far the comic is shaping up to be great!

  • bgonzalesp

    I work in marketing and I’ve been a fan since the beginning of Avatar, I have bought the DVDs, comics, Artbook, etc. but I’m very dissapointed for the latests news. I think deciding to produce 12 episodes of half an hour per year is a very bad strategy and marketing image. I can’t believe that, if highly complex TV series such as Game of thrones can create about 12 hours of content per year, you find it so difficult to produce a normal 24 episode season for Korra. I work in marketing and I know you have to create expectation and buzz, but all this waiting in the long term will only cause frustration and disengagement for the fans. It seems to me you are taking advantage of the dedication of fans, the ones that make the Avatar and Korrasuch a big success. I hope you are reconsidering taking your fans seriously and retribute them with what they deserve which is continuous 24-episode seasons of AVATAR, the series they love and support over the years.

    • Wack’d

      Yes, how dare they make a miniseries and THEN decide to give us actual full-length seasons! And a year between seasons? That’s just excessive! No other show does that!

      And yeah, it’s not like animation is EXPENSIVE or anything! Why can’t they produce as much as a live-action show, I mean really.

  • Dennis J

    Well i know what i want, i want to go on whit the Aang story!
    What was happened after the war, how they regain pease between
    the nations like the search or the promise.

  • Milknut

    I loved Korra season 1. It’s a different sort of show but it’s a good different, not bad!

  • Kat

    The search takes comic book form very well, and I personally enjoyed it MORE than I would have enjoyed a movie. PLUS I’m excited to see what will happen in Korra and as Korra would have never been turned comic book this is the only way we get to know both stories.
    My only regret is that the comics aren’t more widely known and can be hard to get your hands on.

  • cassi

    I’m a crazy fan of Avatar. I would b very happy to see our old “team avatar” again. I think the better idea is to make “The Search” as an animated series. I would love to see our old crew back.

  • hamo

    they should have made a mini series of after the original series before making legend of korra, instead of making comic books. end of story.

  • Joey

    They should make the search into a show!

  • IloveSokka

    Srsly Wtf man… I recently finish the avatar TLA and start watching LOK and it breaks my heart to see katara so old on the first episode and hear katara saying that all the old characters are gone….. The ending of TLA is good but not finished because i make the viewers want more, what happen after that? i have read the search and the promise comics but the feeling is very different from watching the animation…. I wanna hear Aang and Katara call each other sweetie!!!!

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