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Earlier today, Paramore released the official music video for the first single off its greatly anticipated self-titled album and gave fans an insight as to the concept for the shoot.

The music video for “Now,” which premiered live on MTV, was directed by Daniel ‘Cloud’ Campos and features the band fighting against an army of soldiers on the battlefield.

Paramore sat down with MTV for a short interview just after the video went live and talked more about the concept for the shoot.

Lead singer Hayley Williams explained how the concept for the video kind of mirrors the message of the song which is all about “moving forward to something more positive.”

“That’s what the video is about — we’re sort of on this rebel team fighting for love, and there are these soldiers that don’t know about that [because] they come from a world where it’s just darkness,” said Williams. “It was all about just spreading that message and fighting for that cause.”

The band’s self-titled fourth studio album drops worldwide on April 9.

Watch the official music video for Paramore’s “Now” below!


What do you think of Paramore’s new music video? Are you excited for the group’s new album?

  • http://twitter.com/emilyecstasyTM Emily Bryan

    Story time: I liked the song at first listen, but then gradually started to dislike it every time I heard it. I haven’t heard it in a few weeks, and I like the video to it, I really do. The video kind of makes me like the song a little more, but I’m still on the fence about it. But I dig the video. Can’t wait to hear more songs from the album though :] Not letting this song make my judgement of the whole album.

  • Katiedora

    To be honest, I like the video WAY more than the actual song itself. It’s an alright song, and Hayley sounds great as always, but I just don’t dig it very much. The video makes it better. I’m still crazy excited for their album, though.

  • Sweetlilaud

    What’s…up with Hayley’s face?

    • Glaciusx

      I was seriously going to say the same thing. Very strange.

      • oblyviate

        i dont think the lack of eyebrows is helping… its really offputting!

  • Savanah

    Everything is Paramore and nothing hurts.

  • Austinbramble

    Same thing what’s up with the pale face

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