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An extensive piece released by USA Today this evening highlights the steps publisher Little, Brown is taking to release and promote J.K. Rowling’s The Casual Vacancy.

For starters, we now know that Rowling will be making United States television appearances on ABC’s Nightline, World News and Good Morning America programs, as well as The Daily Show with Jon Stewart on Comedy Central. She’ll also participate in two print interviews in the U.S., one of which is with USA Today.

When it comes to pre-release hype, a Madison, Connecticut bookseller disappointingly noted that it hasn’t received much in the way of advertising. “I’ve been in the dark,” says Kathryn Fabiani, “We had no posters … It hasn’t been easy. People are curious, but they don’t know what to expect. [The upcoming release] seems almost invisible. We’ve been taking some pre-orders and we’ve got some activity, but nothing like Harry Potter.”

As for the unique marketing campaign being run for the book, Barnes & Noble believes most of it was at the wishes of Rowling herself. B&N vice president for marketing Patricia Bostelman says, “Apparently much of their behavior is at J.K. Rowling’s wishes. She has very strong opinions on how she wants publishing of the book handled. … She’s trying not to live on the laurels of Harry Potter and very much wants to have this book stand alone, on its own merit, just as if she were just any other author who was landing on the scene.”

Finally, it is confirmed that no advanced copies will be released for press. The book has an initial print run in the U.S. of two million.

Earlier today we learned that Rowling’s only United States fan appearance will be in New York City for a ticketed audience of 1,100.

Live in the Los Angeles area and want to attend a Casual Vacancy midnight release party? Check out this Facebook event!

  • grapes9h5

    hmm I guess all the lack of hype is intentional, and if her reasons are she want it to stand on its own and not just be sold on Harry Potter’s name, I respect that.

  • ravenclaw1991

    An initial US print run of 2 million copies? Really? I’m sure it will sell more than that.. This is JK Rowling we’re talking about. I’m kind of excited. Not usually something I’d read, but I will because she wrote it. 

    • http://www.hypable.com/author/lauracristiano/ LauraBC

       Actually that’s an enormous print run, meaning physical books especially with the rise of Kindles, Nooks, etc

      • http://www.eigakanthemovietheater.blogspot.com Jenny Leigh

        Good point. Either way, I still reserved my copy! 

  • Jessica

    Does anyone know what day specifically she’s doing the Daily Show?

  • VideoKilledSeverusSnape

    Only two million? Huh…

  • http://pulse.yahoo.com/_XKZIG7MXV2IMZZ3JDKGSNMJ2RE Chris

    I love that Jo is trying not to rely on Harry Potter for sales/attention/hype for The Casual Vacancy, and she is keeping all of us pretty much in the dark because it makes everyone crave information even more haha.

    As for me, I plan on reading/watching each and every one of these interviews I can get my hands on and can’t wait to read the book!

  • Jon

    Can someone tell me when she will be on these shows???

  • http://twitter.com/TokoMasho Matthew Potter

    J.K. Rowling on the Daily Show? I’m excited.

  • http://www.facebook.com/people/Maria-Wang/542480760 Maria Wang

    omg, the book has 150 holds on it already at my local library!

  • http://www.facebook.com/people/Robert-Monkman/502331043 Robert Monkman

    I think part of the problem is that they can’t market it in the same way. After GoF, they were all like “Find out what important now Voldemort’s back”, “… now Dumbledore’s dead…”. We have no knowledge of any of the characters so we have no attachment in the way that marketing likes to grab us. If they suddenly said “Now Barry’s dead, how will Jack and Anna overcome their trials?” We don’t know if we even like these characters.

    I can see this book being savaged in America by the critics… That all sounded really negative, I’m actually excited about it!

  • VoldyBored

    The pic of Jo Rowling above makes me think she’s a Death Eater. lol

  • Slytherinhero01

    I can respect the fact that she wants this book to stand on it’s own. Though I think people are a bit disappointed. I’m sure book stores were hoping this would help give them the much needed boost in sales and hype. Now with Hunger Games, Harry Potter, and even Twilight done there is nothing really for them to grab onto. As for the fans, I think they were more or less hoping for something a bit more…magical. Though we will all support her no matter what she writes.

  • Ltm3452

    Has anyone heard if she will be doing a signing in Canada

  • lookalivesteph

    The inital print run of only 2 million kind of worries me..

  • starkiddie

    love ya jo.

  • Samuel

    Is there any information on UK TV appearances for TCV?

    • Firenze

      Sadly, none have been announced. Hopefully she goes on The Jonathan Ross Show, I know he interviewed her before.

  • Emily

    She’s not going to have it advertised it like she did Harry Potter cos IT’S NOT HARRY POTTER. I respect her for trying to make it stand alone.

  • http://www.eigakanthemovietheater.blogspot.com Jenny Leigh

    But the thing is, that even though she’s not advertising it like crazy, and huge HP fan will be all over this book. We know when it’s coming out! And we will go get them all!

    I think that once a lot more non-hardcore fans realize this book exists, it will be big. If it’s good! Word of mouth is a wonderful thing!

  • randy

    Can’t wait to see her on the Daily Show! I also need to stop procrastinating on pre-ordering this 

  • Andrew_ww

    This is how to market something. Don’t show anything except a cover and description.

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