‘Divergent’ filming to commence later this year

Well, take for instance, The Hunger Games. By the time Divergent is finished filming, if it WERE to start this year, it might be fit for a summer/autumn/winter release next year, but the big thing at that point in time will be The Hunger Games, which has already established a MASSIVE worldwide fanbase. If they ARE to make the movie this year, they’d probably hold it off until the entire Hunger Games series has completed it’s run in cinemas, because otherwise they risk the chance of being overlooked by something that’s already set itself into hearts of viewers all over…it would probably be held off so that it could become the franchise that people call ‘The next Hunger Games’, as opposed to ‘The series trying to rip off The Hunger Games’.
Neither of these are related, of course, except for some obvious similarities – bitter teen female lead, dystopian, messages about war – but the fact is this would suffer in the way, perhaps, the first Percy Jackson suffered. Everyone was about Harry Potter, and bot those stories similarly have a lot in common on the surface of things. Divergent would become less of a big, new thing. Peoplw would overlook it.
This is my guess, of course. But that seems to be how studios work – they (sometimes) make it about timing, and possiblg no timing would be right until after THG has packed its bags and left the screens.