With so many big names appearing in one two-hour event, it’s no surprise that the 2011 MTV Video Music Awards pulled in ratings that topped last year’s show.
From the press release:
The 2011 Video Music Awards scored MTV’s biggest audience in the network’s history with a record-breaking 12.4 million total viewers. Among the network’s target P12-34 audience, the VMAS delivered a 10.8 rating and 8.5 million P12-34 viewers, making it MTV’s most-watched telecast of all time in the demo. Versus the 2010 VMAS, the award show is +8% with P12-34 and +9% with total viewers. In addition, the VMAs is the #1 cable telecast of 2011 with P12-34 and the #1 non-sports cable telecast of 2011 with total viewers.
Wow, a job well done by MTV! We’ll guess the record ratings were aided by the promise of seeing Lady Gaga, Beyonce, Adele, and The Hunger Games footage.
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