Warner Brothers and the Federal Trade Commission have reached a settlement over YouTubers who were paid to talk about a video game without properly disclosing the deal.

YouTubers, including PewDiePie, received money from Warner Brothers to promote the video game Middle Earth: Shadow of Mordor without disclosing that they were paid to review the game. WB had set several strict requirements for promoting the game, according to The Verge and Ars Technica, including making “at least one tweet or Facebook post about the game, as well as produce videos with a string of caveats to avoid showing it in a negative light. Those videos could not express negative opinions about the game or Warner Bros. itself, could not show any glitches or bugs, and must include ‘a strong verbal call-to-action to click the link in the description box for the viewer to go to the [game’s] website to learn more about the [game], to learn how they can register, and to learn how to play the game.'”

The FTC said that the YouTubers needed to disclose the sponsorship within their videos as well as on social media, but not all YouTubers did. Making note of the sponsorship in the video’s description box was not enough, but this is all that WB asked of the influencers.

Thanks to their huge influence, most major YouTubers receive sponsorship pitches with a lot of money involved. For most of them it’s new territory — hence the murky water that influencers are currently swimming through.

If you follow any influencers on YouTube, Twitter, Instagram, etc., chances are you’ve seen a post that was paid for by a brand. Unfortunately, many of these influencers fail to properly disclose that they were purchased. Even if they do disclose the sponsorship, most of their followers won’t be phased by a “#SP” or “#Sponsored” in the description. But shouldn’t they? Why believe the post if you know that the influencer you follow was paid?

Therein lies the problem with disclosing that you were paid to talk about a product: If it’s too obvious that you were bought, then viewers may not take your opinion seriously, and then you’re not convincing them to buy the product. You also risk looking like a sellout. But if you hide the fact that you were paid, then you face serious accusations about your ethics and risk legal trouble.

YouTubers will never be able to resist passing up big money to talk about a product, and brands have it in their best interest to make the sponsorships look as organic as possible, so we expect these issues will continue to plague the internet. With that said, the FTC has banned Warner Brothers from “failing to disclose similar deals in the future, and cannot pretend that sponsored videos and articles are actually the work of independent producers,” according to The Verge.

The FTC adds, “Consumers have the right to know if reviewers are providing their own opinions or paid sales pitches. Companies like Warner Brothers need to be straight with consumers in their online ad campaigns.”