Westworld season 3 has dropped a new trailer that’s very different from anything we’ve seen so far.

We always knew things were going to change in Westworld season 3, since the park has been all but destroyed. Many of the hosts and Delos employees are now out in the real world, along with a whole new set of humans and robots.

From the latest Westworld trailer, we can now see that there will also be a new tech company involved in season 3. Instead of featuring the characters and the world we know in the trailer, it shows a fictional in-world ad for Incite Inc., a company with “unprecedented computing capabilities.”

The official Westworld Twitter account tweeted out the new cryptic trailer along with a link to InciteInc.com. The post was captioned “if data is destiny, then you chart the path.” We’d love to hear anyone’s best guess about what that means!

In the Westworld season 3 trailer, Liam Dempsey Sr. manages to tell us all about what Incite Inc. can do, without really telling us anything at all. The website is similarly vague. It includes a blurb about the company, an opportunity to “request a demo” by providing your email address, and a clear dig at Delos. “Here at Incite, your data doesn’t work for us — we work for you.”

Of course, it’s very possible that Incite Inc. is just Delos in disguise. It would be difficult for the company to save its reputation if word got out about what was happening at the parks, so they could be starting fresh under a new name.

We’re still not sure exactly when Westworld season 3 will premiere, but it should be in the first half of 2020. We’ll have to wait until then to see what Liam Dempsey Sr. and everyone else are up to.