This year, Universal Studios is celebrating 100 years of production.  In addition to theme park festivities and film restoration promises, Universal is unveiling a new and updated logo this weekend before The Lorax!

The logo is the seventh Universal logo in 100 years.  Starting tomorrow, Universal will strictly use their new symbol moving forward.

You can see a full size image of the logo below excerpts from the press release.

“Our Centennial year is the perfect opportunity to create a new logo that reflects our future while honoring our past,” said Ron Meyer, Universal Studios President and COO. “Universal’s new logo celebrates the studio’s extraordinary legacy in creating lasting movie memories and connecting viewers across the globe.”

For the new animated logo design, Universal teamed up with the Academy Award®-winning visual effects artists at New Zealand-based Weta Digital to capture Universal’s vision for a contemporary logo that stayed true to the company’s legacy identity of a “global vision.” The visual dynamic of the new logo was inspired by satellite imagery that illustrated a view of the world on a clear night from space. Rather than focusing on the continents and physical boundaries that separate people, the new view is highlighted with tiny points of bright lights that pop across the globe—symbolizing the thousands of communities brought together by their shared love of film.

In combination with the animated logo, award-winning film composer Bryan Tyler (Fast and Furious franchise) provided a new arrangement of Jerry Goldsmith’s classic score, which has accompanied the logo since 1997. The iconic theme of Goldsmith’s original composition remains, but the orchestration has been bolstered with a choir, new string parts and drum cadence utilizing world percussion instruments.

“We wanted to utilize the classic melody that we all know and bring it into the 21st century, while still being very respectful of what Jerry Goldsmith did originally,” said Tyler. “I wanted it to be a celebration of all the great movies Universal has done over the years—connecting the past to the present.”

What do you think? We think it looks awesome!