Twitter users are furious that the timeline is reportedly about to be less linear and more… well, Facebook-y. But for the platform to survive, it has to become more corporation-friendly.

If your responses to the rumor that Twitter is changing its algorithm and swapping out its linear timeline for a content-curated feed is anything to go by, Twitter is already dead.

But in fact, if Twitter has any hope of survival, we need to prepare ourselves to wave goodbye to the reverse-chronological timeline and embrace the Facebook-like, “event”-based newsfeed.

The Wrap has published an insightful article explaining that while common Twitter users like you or I (who use Twitter as a way to keep up with friends and current events in real time) absolutely abhor the suggested change, the new algorithm would appeal to businesses that need their content to be visible on potential customers’ timelines for longer.

In effect: Like YouTube needs ads on its videos to survive, Twitter basically needs companies to place ads for their products within the timeline; companies would thus be drawn to Twitter in the knowledge that these self-made ads will be seen by more users of the service.

Further, the change would (allegedly) make the service more easily approachable for new members, who would be discouraged by the rapidly moving timeline.

Related: Twitter considering a whopping 10,000 character limit for tweets

“If Twitter can make its network a friendlier place for newbies, where relevant content has a simpler path to an interested viewer, music and entertainment companies would welcome the change,” writes The Wrap. “Content could reach more people, and find the right ones more easily.”

And yes, the idea that Hypable links might linger on people’s timelines longer is in theory very appealing. Changing Twitter in such a fundamental way, however, is not. As Facebook users know, that timeline has become a complete mess of sponsored content, random days-old updates from your primary school friends’ parents, and updates from people you’re not even friends with.

Financially however, it’s sink or swim for Twitter at this point — forget about flying. The International Business Times can report that the Twitter stock has hit a record low since its launch in 2013.

Right now, the “While you were away…” section at the top of the page is only a vague hindrance, and the timeline as you know and love it is still accessible.

But the big question is: Will you continue to use Twitter if the option to view your timeline in reverse-chronological order completely disappears, or is it #RIPTwitter for real?