Look out, movie theaters. The internet is coming for you.

Sony released updated information concerning The Interview’s online sales on Tuesday afternoon, and the numbers are impressive: The Seth Rogen and James Franco-led comedy has been rented or purchased over 4.3 million times since its Christmas Eve release, earning $31 million in consumer sales.

The film costs viewers $5.99 to rent and $14.99 to purchase — a very affordable price considering the film is brand new and multiple people can gather around a television to watch it at one time.

The $31 million does not include the $5 million The Interview made in small theaters who agreed to run the movie on Christmas Day.

The main reason these numbers are so surprising? A “box office” total that size is comparable to what many lower-budget films manage to bring in exclusively at movie theaters in the United States over the same amount of time.

Studios have been increasingly tempted to release their movies online on the same “day and date” as they do in theaters to gain revenue from those who aren’t interested in leaving their homes. The home theater has become a player in the box office game, and studios will surely be looking at these numbers and wondering whether — with enough hype — their films can generate this much or more.

Then again, these numbers may be a bad example to rely upon given the media frenzy that surrounded The Interview after North Korea hacked Sony, setting off a chain of events that peaked when the studio decided to pull the film from theaters (– so they had planned).

Have you purchased ‘The Interview’ yet?

Related: Hypable’s review of The Interview