The Heat poster gets a facelift (the good kind) courtesy of the artists at Mondo. Check out the throwback poster that has us more excited than we already were.
With the recent controversy over digitally altered images of star Melissa McCarthy in the U.K. poster for The Heat, this new poster is a welcomed instance of “image altering”.
Mondo, responsible for providing artistic takes on some of our favorite movie posters, has given us a collectible poster reminiscent of 70s and 80s classics like Star Wars or The Goonies.
Check it out:
The poster was illustrated by artist Tom Hodges and will be available for free at Alamo Drafthouse Theaters across the country.
Some of our favorite elements include the cat being launched from the bottom right corner and the flame guns that we doubt, but really hope, are actually in the movie. The action-packed poster, though only a collector’s edition, is almost a trailer all its own.
Director Paul Feig released a statement expressing excitement about the illustration, saying ““I am a huge fan of the work Mondo does, so I was really pushing for them to do a poster for The Heat.” He went on to say the final product had received his stamp of approval, continuing, “when they sent me their take I cracked up, as they really nailed it.”
Mondo was apparently just as excited about getting the push. Creative Director Justin Ishmael told Entertainment Weekly, “Everything Paul Feig touches is amazing, so were incredibly excited when he reached out to us and asked us if we wanted to do a poster for The Heat. After watching an early screening of it, we were sold on the movie’s hilarity and this poster is a direct result.”
The Heat starring Sandra Bullock and Melissa McCarthy hits theaters this Friday, June 28.