For some it’s about the sport, and for others it’s about the Super Bowl commercials.
Several 2014 Super Bowl commercials have already debuted online as advertisers begin to hype up the comedy bits they’ve come up with for this Sunday. Some companies have chosen to release teasers, which we are also sharing a couple of.
At the end you’ll find a commercial for SodaStream starring Scarlett Johansson that isn’t airing on Sunday because it was apparently banned.
Update: We’ve added more commercials as of January 30!
Newscastle
Anna Kendrick stars in a behind-the-scenes look at a supposed commercial for Newcastle beer. Speaking to a person off camera (or her hair stylist), Kendrick explains why she was interested in doing the Super Bowl commercial.
Ford
A teaser for Ford’s commercial stars James Franco and a tiger. The actor promises that something will happen that’s never been done before “in the history of commercials.”
Beats Music
On her daytime talk show this week, Ellen debuted her commercial for Beats Music. In it, the comedian (who will host this year’s Oscars in March) tries to find just the right music for her evening.
Cheerios
An interracial family stars in Cheerios’ first ever Super Bowl commercial. The couple’s daughter learns they’re having a baby, but the girl has a request of her own.
Jaguar
The car company rounded up some of Hollywood’s – or rather, England’s – best actors who play villains. Ben Kingsley (Iron Man 3), Tom Hiddleston (Thor), and Mark Strong (Sherlock Holmes) all star in this commercial directed by The King’s Speech helmer Tom Hooper.
Pistachios
Comedy Central host Stephen Colbert will star in a commercial for “Wonderful Pistachios,” and for now you can watch this teaser which includes a vocal cameo from an eagle.
Toyota Highlander
The Muppets star with Terry Crews in this 2014 Super Bowl commercial for the Toyota Highlander in which we see how many people – or muppets – can fit in the car.
‘Noah’
Paramount will air a promo for their upcoming live-action epic Noah starring Russell Crowe. It’s one of only a few commercials released for the film so far:
‘Draft Day’
Summit has a TV spot for their upcoming football film Draft Day starring Kevin Costner and Jennifer Garner.
Axe
The commercial makes you believe several major fights are about to go down – but is there something else at play?
Doritos
A finger cleaner can wipe away your Dorito crumbs, and the technology behind the contraption is surprising.
Note: This is one of a few commercials competing to be Doritos’ ad that airs on the day of the Super Bowl.
Butterfinger
This is a teaser for Butterfinger’s commercial on Super Bowl day, in which we see chocolate and peanut butter coming together.
Bud Light
This is another teaser, and one that features Arnold Schwarzenegger.
Another teaser for Bud Light features Reggie Watts
If those two aren’t strange enough, here’s a third teaser with a llama:
Volkswagen
What happens when your car hits 100,000 miles? The car’s German engineers grow wings.
The company also made a “viral” commercial in which they use a successful car formula to develop what they hope is a popular Super Bowl commercial. Featuring babies, dogs, and various entertainers, it’s just one big mess.
Pepsi
How was half time created? We have Pepsi to thank.
Beats
With a voiceover that sounds like it’s out of an Apple commercial, Beats’ commercial for their new Spotify competitor touts its ability to play the right music at any given time:
Dannon Oikos Greek Yogurt
A Full House reunion occurs when John Stamos, Bob Saget, and Dave Coulier have a woman over who Stamos has a hard time hitting on.
M&Ms
Yellow appears to get kidnapped in a teaser for M&Ms Super Bowl commercial:
H&M
Will David Beckham be covered or uncovered for the clothing company’s commercial on Sunday? You get to vote via hashtag.
Bonus: SodaStream’s ‘banned’ Scarlett Johansson
Fresh off her hit role in Her, Johansson created this ad with SodaStream, but the commercial was reportedly banned from airing because she says “Sorry, Coke and Pepsi.”