The producer of the moderately received Spice Girls musical Viva Forever has announced that after only six months, the West End musical is closing.
Producer Judy Craymer made the announcement today much to the dismay of Spice Girls fans everywhere.
Cramer had this to say about the production:
“We set out to create a contemporary story that truly reflects our time; to take a satirical look at the underbelly of a TV talent show and the chaos that ensues for a mother, her daughter and their friends, a theatrical event to embrace all generations both on and off the stage. Testament to that achievement is the standing ovation at every performance from an audience of families and friends all enjoying a great night out.”
But in true girl power form, Craymer had this to say regarding the legacy of the show:
“Although Viva Forever! won’t continue in the West End, we are thrilled that the thousands of people who came to the show had as much fun as we did.”
Spice Girls Melanie C and Emma Bunton, who worked very closely on the production of this show, also tweeted out their sadness about the fate of Viva Forever:
Absolutely devastated our wonderful show is closing. Thank you to our brilliant cast and everybody who made the show so incredible.
— Melanie C (@MelanieCmusic) May 2, 2013
I am totally gutted that our wonderful show @vivaforever is coming to an end. Thank you to all our amazing fans for your constant support!
— Emma Bunton (@EmmaBunton) May 2, 2013
Viva Forever will have its final West End performance on June 29.
What are your thoughts about the Spice Girls musical closing? Have you seen it or were you hoping to see it?