SeaWorld is planning to end its controversial, long-running killer whale shows themed around Shamu.

The San Diego Union Tribune reports that SeaWorld San Diego will be phasing out its current Shamu show as early as next year as they prepare for a new attraction which is expected to launch in 2017.

A formal announcement is expected later today from CEO Joel Manby when he shares the company’s plans for the future.

The killer whales will still remain at SeaWorld, however, and a “new orca experience” will take its place. The new whale experience will be “designed to take place in a more natural setting that would carry a ‘conservation message inspiring people to act,'” according to the report.

SeaWorld previously announced plans to build larger tanks in response to criticism over the small holding areas the parks currently have available to the animals, but the San Diego Union Tribune says the money planned for the Blue World tank expansion will be moved to this new effort (which we presume, for SeaWorld’s sake, will still include larger tanks). Also worth noting: The California Coastal Commission told SeaWorld last month that they can no longer breed killer whales.

The news comes as attendance continues to decline at SeaWorld San Diego. The theme park has taken a relentless PR beating over the past few years following the release of the documentary Blackfish which exposed SeaWorld’s shocking mistreatment of the animals.

At this time there’s no word on whether or not the killer whale shows will be phased out at its other parks in Orlando and San Antonio.