The cast and creators of Hulu’s new series based on the Stephen King multiverse, Castle Rock, premiered its first episode at SDCC.

Series creators Dustin Thomason and Sam Shaw, along with stars Bill Skarsgård, Sissy Spacek, Melanie Lynskey and Jane Levy attended Comic-Con to premiere the pilot episode and to promote their very creepy new show, which looks fantastic!

A big point of discussion throughout the day was what it’s like creating an original story in Stephen King’s world. Dustin Thomason beautifully said, “We’re writing this song in the key of Stephen King.” They’re definitely telling an original story, but “there are a lot of Easter Eggs and cross references at every level in this first season,” Shaw said.

Related: Castle Rock review: A gripping new thriller for Stephen King fans and newbies alike

J.J. Abrams has been described as the “overlord” of the project, which is interesting since his “mystery box” style storytelling is very different from King’s own brand. On combining the two, the creators said, “We tried to chart a course which, in some ways, is driven by mysteries and also to answer some questions earlier than the audience expects.” King “is a writer who returns to the scene of the crime,” Shaw said.

Here are all the other exciting tidbits we learned from Castle Rock’s SDCC appearance. If you haven’t seen the trailer for Castle Rock, check it out here. The first three episodes of the series will be released on Hulu on July 25!