Borat star Sacha Baron Cohen is up to his usual antics again! After a controversy-ridden publicity campaign for The Dictator, Cohen appeared on Saturday Night Live in character as Admiral General Aladeen.

He recently came under fire for recycling footage of world leaders criticising real-life dictators, and was booted off the Academy Awards red carpet for dumping the “ashes” of Kim Jong-il all over Ryan Seacrest. Now, the actor has again sparked controversy over his latest stunt.

He featured in last night’s episode of Saturday Night Live, where he talked about torturing movie critics including Roger Ebert.

Check out the skit below!

What do you think of the video? Is Cohen still funny, or are his publicity stunts wearing thin?