A very interesting partnership was announced today and marks the changing digital times.
Social networking site Twitter has teamed up with television ratings service Nielsen to offer a new measure of the popularity of television shows: the Nielsen Twitter TV Rating.
According to a press release, “Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.”
In theory this could tell us how popular a television show is during its live airing and how viewers react to particular episodes over time.
The Nielsen Twitter TV Rating “will enhance the social TV analytics and metrics available today from SocialGuide by adding the first-ever measurement of the total audience for social TV activity – both those participating in the conversation and those who were exposed to the activity –providing the precise size of the audience and effect of social TV to TV programming,” according to Nielsen.
We won’t be able to learn about the effectiveness of this new rating until next year, but we’re looking forward to these new and authoritative statistics. We can see this same sort of technology being used for the opening weekends of films, music concerts, and other entertainment events across the world.
Want to be a part of the Nielsen Twitter TV Rating? Join Twitter, and while you’re at it follow Hypable.