MoviePass is once again pulling the rug out from underneath its customers, this time by charging them extra fees.

Starting in the coming weeks, anyone with a monthly subscription to MoviePass will be charged a $2 fee every time they see “certain” big movies over opening weekend. For example: Under the new rule, a movie like Jurassic World: Fallen Kingdom would cost you another $2 on top of the $9.99 monthly subscription cost.

In an interview with Business Insider, MoviePass CEO Mitch Lowe says, “At certain times for certain films — on opening weekend — there could be an additional charge for films.” This new rule will only apply to those who pay monthly. If you paid for a year in advance, you won’t incur any additional fees (for now).

According to Business Insider, Lowe spun this as a way to get customers going to films in the middle of the week and on the weekends following the film’s initial release. He also admitted it’s to “make sure that we can continue to offer a valuable service and support the whole enterprise.” It’s well-known that MoviePass’ parent company is in deep debt.

In the same article we learn that MoviePass will soon allow you to take friends and see 3D and IMAX showings. For additional fees, of course.

The $2 fee per “big” film will not be a welcomed addition to the service. In fact, MoviePass has had a bad habit of pulling the rug out from under its loyal customers. In recent months the company has stopped allowing customers to see a movie more than once, started requiring pictures of ticket stubs, and temporarily pulled certain theaters from its program. There was also that quick, bizarre period when they stopped offering the movie-a-day plan all together.

The timing of the MoviePass’ announcement couldn’t have been worse. Just yesterday, AMC announced a surprisingly good movie subscription program of their own: $20/month for 3 movies/week, plus discounts on concessions, the ability to pick your seats, and the ability to see films in IMAX, 3D, etc.

Those who live near an AMC would probably be better off with a movie pass program backed by a major theater chain who likely won’t add or change rules as they go. AMC is also a well-established company that knows what they’re getting themselves into. MoviePass, on the other hand, has been walking a tightrope. They should be ashamed of how they keep changing their rules as they desperately try to stay afloat.