We’ve all heard about the outcry over Mass Effect 3‘s ending. The developers at Bioware have dealt with strongly-worded online petitions, angry fans, and even abuse; but now ME3 fans are showing a different way to get their point across: cupcakes.

Yes, that’s right, over $1,000 has been raised in order to send 400 cupcakes to ME3 developers.

The campaign website states:

As fans, we want Bioware to do right by us, and fix the endings for Mass Effect 3. But we also want to let Bioware know, that we trust them, and have faith in them.

Bioware has been slammed by negativity from all sides in the last few weeks. This is our way, as fans, to drive our message home, but in a (literally) sweet way. We want Bioware to add some more ‘sweet’ to their ‘bittersweet’ ending. What better way to do this than with CUPCAKES :-D.

The cupcakes will be split into red, green and blue colours and labelled A, B or C, but will all taste the same; another gentle dig at the similarity of ME3‘s endings.

We think that this is a brilliant new form of protest!

Do you think this cupcake protest is likely to be effective?