“Hulk is Hulk. We’re not going to reinvent the wheel.”

More on the type of technology that will be used to animate the new Incredible Hulk after the jump!

After Edward Norton was canned as The Hulk and replaced by Mark Ruffalo, many feared that the coming mega-film The Avengers would give the public a different Hulk than what was given in 2008.

Fear not, according to Feige the character poster Marvel released on the last day of comic-con accurately portrays Banner’s alter-ego.

He’s still huge, he’s still green. He’s still scary. The only real difference is the actor and the technology they are using to pull it off. Thanks to LA Times’ Hero Complex for the interview!

“He’ll be about the same size he was in “The Incredible Hulk” [which was about 9 feet tall] or maybe a little bit smaller. His muscles won’t be quite as cut. We figure he’s been the Hulk now for a few years and [his physique is changing]. He’s not as cut or as ripped as he was in “The Incredible Hulk.” The most important thing is that face. As you can already see in that concept painting, it is — more than any Hulk that’s ever been done in live action — a Hulk that let’s you see the actor in there. You will be able to see Ruffalo in there. That was a big revelation for us. It’s just a concept painting, but in that you can see the [influence of Marvel Comics pioneer and original Hulk artist Jack] Kirby, as people have already pointed out, but also, and equally important in this case, Ruffalo’s eyes and his cheek structure. It is him.”

In case you might be worried about the dreaded ” young Jeff Bridges in TRON:Legacy” effect, Feige reveals that we have already seen the technology in Captain America.

We did a few designs that put Ruffalo into it, and we immediately saw how much more you feel for the creature. When you keep that connection going between Banner and the Hulk and you have characters around him trying to reach Banner inside — “Bruce, calm down,” and all of that classic Hulk stuff — it means more if you see the same actor throughout. I think before it was something we thought might look silly. We were nervous about getting it good enough [via visual effects] to work. Frankly, it was the same way we were nervous early on about making Steve Rogers skinny for “Captain America.” Is this going to look disturbing? Is this going to look silly? In the end, we got that one right. We’re going to get this one right.”

So what do you think? Do you wish they would have just let Edward Norton stay on? Are you happy that the technology used to create Skinny Steve will be used to recreate The Incredible Hulk?