Along with today’s The Hunger Games theatrical trailer you may have seen a new hashtag Lionsgate is promoting: #HeadToTheSquare

Their viral website’s official Facebook page now explains what this is about, and it looks very cool!

From The Capitol PN’s The Square:

By order of President Snow, effective immediately, each District shall hold a Mayoral election open to all registered citizens. Mayorship is an average citizen’s chance to escape the drudgery of District life and shape Panem’s destiny. Want to run? Follow the steps below to begin the process of running for Mayor. May the odds be ever in your favor!

To declare your candidacy, first head here to ‘Like’ your District’s Facebook page. Then click the “The Square” tab to access the registration page.

Official mayor duties are:

– District leadership: Be the face of your District and set the example for your citizens.
– Celebrate citizens: Praise citizens whose words and deeds bring honor to your district.
– Mayor mail: Relay all communications from your District’s tributes to foster District pride.
– Public appearances: Represent your district at major capitol-sponsored events and ceremonies.

Good luck to everyone who runs for mayor! I’m going to have a go at District 8 mayorship.