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This may seem like a given to Potter fans, but there are many factors pointing toward J.K Rowling’s new novel becoming a success upon its release.

1) J.K Rowling

The power of a name should never be underestimated, and in the literary world, J.K Rowling is one of the most powerful names of our generation. Potter fans in their masses are likely to be picking up any book adorned with her name, whether due to curiosity, a love for her writing or both. General readers who have heard of Potter (and lets face it, who hasn’t?) may also be intrigued to see what J.K Rowling can do with another genre.

2) Her fans have grown

The structure of Potter was designed so that young readers could grow up alongside the protagonists, following Harry through his years at Hogwarts and beyond. Consequently, many Potter fans are now as grown as Harry, and ready for more adult literature. J.K Rowling’s decision to gear her new novel towards adults is therefore a very good one, as it targets much of her already-established readership.

3) Hype

This is J.K Rowling’s first work since the release of Deathly Hallows in 2007, so naturally the media, social networks and word of mouth are spreading the news. The words ‘J.K Rowling’s new book!’ were the sparks to the fire of instant promotion and excitement for her first non-Potter work. With this level of hype already in place, it would be no surprise if the book flies off of the shelves.

4) Fandom

Then there are her fans. The Potter phenomenon became one because of its incredibly dedicated, excitable, loyal, united and diverse readership. Her earliest readers have been following J.K Rowling’s work for over a decade, through midnight book releases to midnight premiers of the film adaptations. With a fanbase this loyal, spanning between genders, continents and ages, any new work of hers is going to be read.

5) Mystery

From the revival of the classic legend Sherlock Holmes in film, television and literature, to crime shows such as NCIS and CSI, Mystery is a popular genre right now. This means J.K Rowling’s novel could appeal to mainstream readers and result in her gaining new readers