Last night a new Iron Man 3 trailer was released during the Super Bowl, and according to a survey taken from active moviegoers it was the most memorable film-related commercial of the night.
According to a survey performed by Movietickets.com, Iron Man 3’s Super Bowl TV spot was the most memorable film-related commercial during the big game’s broadcast. Movietickets conducted the survey using active moviegoers to also rank the “most effective” movie commercials that aired during Sunday’s broadcast of the Super Bowl.
The survey’s goal was to target people who considered themselves “active moviegoers” in an attempt to determine which film-related TV spot was most memorable and also how effective said commercials were at convincing moviegoers to actually head to the theaters to check them out. According to the data, of the nearly 3,000 surveyed, only 65% of them watched the game from start to finish. The data was only taken from those active moviegoers that watched the game in full. It’s definitely an interesting take on what many of us were most interested in during the big game: new film footage.
Film-related commercial data breakdown
‘Iron Man 3’ – 79%
‘The Fast & Furious 6’ – 77%
‘Star Trek Into Darkness’ – 69%
‘Oz The Great and Powerful’ – 68%
‘World War Z’ – 48%
Survey data explained in detail
Women also remembered Iron Man 3 most, followed closely by The Fast & Furious 6.
The commercial for The Fast & Furious 6 (84%) and Iron Man 3 (82%) nearly tied for the top spot of most remembered by those under the age of 25.
The adults age 25+ had a little different view from the under 25 crowd with Iron Man 3 (74%) followed closely by The Fast & Furious 6 (70%).
Among the women under 25 years of age that took the survey, the commercial for Iron Man 3 and The Fast & Furious 6 (74%) tied for the most remembered movie advertisement.
Among the men under 25 years of age that took the survey, the commercial for The Fast & Furious (86%) and Iron Man 3 (84%) was the most remembered movie advertisement.
What movie commercial was most effective at encouraging the viewers to see the film in the theaters?
The Fast & Furious 6 was the most effective movie advertisement.
The Fast & Furious 6 had the highest effectiveness among the men in encouraging them to see the movie in the theater
The Fast & Furious 6 had the highest effectiveness among the females in encouraging them to see the movie in the theater
The Fast & Furious 6 had the highest effectiveness among the population under the age of 25 in encouraging them to see the movie in the theater
Iron Man 3 had the highest effectiveness among the adults 25 years of age and older in encouraging them to see the movie in the theater
58% of overall respondents (whether they watched the entire game or not) rushed on to YouTube to continue watching Super Bowl Ads. The film related commercial they were most eager to search and watch again was Iron Man 3 (59%) followed closely by the commercial for The Fast & Furious 6 (51%).
Which movie’s commercial was most memorable?
You may also notice that The Fast & Furious 6 was also highly effective, but Iron Man 3 slightly edged it out as the most memorable. Are you surprised to see that Iron Man 3 was the “most memorable” film commercial during the Super Bowl? If so, which trailer did you find the most memorable and which one did you feel was most effective at getting you to purchase a ticket when it comes out later this year?
In case you missed the Iron Man 3 extended trailer, check out the official video below:
