Late last night – around 1 AM ET to be exact (and that was the first and last issue with this marketing scheme) – Taylor Swift announced to her 9.9 million adoring Twitter followers that she wrote an entirely new song for The Hunger Games soundtrack.

Her followers responded enthusiastically, and it was one of the best decisions Lionsgate has made to promote the film. Swift adds her fans to The Hunger Games fandom. I know this because it happened in my very house.

My sister is a huge Taylor Swift fan. She has the albums, has been to the concerts, and frequently tweets Swift lyrics just like fellow “Swifties,” as they’re called.

Waking up this morning and reading Swift’s announcement, it took her just minutes to react and find a copy of The Hunger Games in the house and begin reading it (photographic evidence captured by my brother is below). I suspect she’ll be hooked, just like literally every other person who reads the trilogy. All the while she’ll have Swift’s Safe & Sound in her head.

“I was planning on reading them before, but now I really want to see the movie and therefore have to read the books first,” she told me (this short interview was conducted via text messaging).

Swift is a relatable, talented artist who’s fanbase is around the same age as she – it’s the exact age that arguably most Hunger Games fans are. It’s no coincidence that Swift was the first person to announce the news on her very own Twitter account. By having her do it, she instantly reached nearly 10 million of her biggest fans. There was no reason for Lionsgate to make the announcement first. Swifted tweeted about it several more times in the following hours.

Now we’re wondering: What other big artists will Lionsgate bring on board to introduce more audiences to The Hunger Games? We doubt Swift will not be the only one with such a huge following.

You can listen to Swift’s Safe & Sound right here, and listen to our friend’s Taylor Swift podcast analyze the song on iTunes.

(Below: Aforementioned photographic evidence.)