Another nail has just been placed through the cable box coffin: Hulu has just confirmed reports that they’re putting together a live TV service.

Speaking in front of advertisers on Wednesday morning, Hulu CEO Mike Hopkins said that live TV on Hulu is in the pipeline and will offer consumers a way to watch network and cable channels live via Hulu’s suite of apps.

Hopkins’ comments arrive on the heels of a report in the Wall Street Journal which first revealed the streaming service’s plans. According to that report, ESPN, ABC, Disney, Fox News, FX are the first channels set to join Hulu’s live TV service. Hopkins didn’t confirm any channels during his presentation this morning.

When it launches, Hulu will likely have one of the best shots at making a live TV streaming service take off, and it may seriously disrupt the traditional cable box business. The only other major service currently offering live TV via streaming is Sling TV (with plans starting at $20/month), but unlike Hulu, Sling lacks brand recognition.

Over the past couple of years it’s been widely report that Apple has made several attempts at creating a live TV service like the one Hulu is trying to put together, but the iPhone maker has run into trouble striking deals with the various networks.

Hulu’s current packages allow consumers to watch TV shows from most of the major channels the day after they air on traditional television. Plans start at $7.99 per month.

For some fans, watching TV shows live is important so they can live tweet or discuss their shows elsewhere online immediately after they air. A live TV service from Hulu could cause many people to get rid of their traditional cable boxes, which tend to come saddled with bad user interfaces and extra fees.

Are you tentatively interested in Hulu’s live TV service?

The price of the service will be an important factor in how many people subscribe, of course. Hopefully it’s cheaper than most cable subscriptions.