While we’ve had a very simple teaser poster for a few weeks, today a much better one for the fifth season of Mad Men debuted. And it’s quite interesting!

The New York Times spoke with show creator Matt Weiner who explained the poster which shows Don looking through a window at manequins:

The campaign is centered on an enigmatic image of Draper, played by Jon Hamm, staring at mannequins in a store window. Also visible are his reflection and the reflection of a gritty New York street scene. The dense image seems sure to stimulate conversation — actual or on social media — among “Mad Men” fans (and detractors).

“This is a dreamlike image,” Mr. Weiner said, likening it to work of the Italian artist Giorgio de Chirico, who specialized in surreal, mannequin-like figures.

The image is “a nonverbal representation of where my head is at and where the show will be,” Mr. Weiner said.

“By the end of the season,” he said, “I guarantee you’ll know what it is about.”

As always, Weiner is leaving us guessing. Don’t forget that Mad Men season five premieres with a two hour episode on March 25th!