The Beauty Inside is a new online series from Drake Doremus (Like Crazy), who has partnered with Intel and Toshiba for a “social film” that stars the audience, along with a few names such as Topher Grace and Mary Elizabeth Winstead. It’s a fascinating project, the first episode of which has been released online.

Here’s the premise of the series, which is planned as six episodes released each Thursday from now until September 20:

Alex is in his mid twenties. He lives in Los Angeles. He restores antiques. And he’s a pretty normal guy. Except for one thing: Everyday he wakes up, he wakes up looking like someone else. And it’s been happening for as long as he can remember. This is his story.

Watch the first episode below:

Here is the series’ trailer, as well:

You can audition to be included in the story as the lead character, Alex, on the The Beauty Inside Facebook page.

It’s certainly an intriguing premise and something that’s never really been done before. With a talented filmmaker such as Drake Doremus involved, we’re certainly on board. Are you?