Facebook plans to start running video advertisements in each user’s news feeds, according to a report from Bloomberg.

If true, the ads would obviously upset users who have been resistant to changes on Facebook over the years. The difference between this addition and other changes is that ads in your News Feed will be one of the more annoying changes users have had to deal with.

Bloomberg says that the ads will run for 15 seconds, and the social network is pitching them to advertisers as an alternative to spending money on television commercials. Their argument is that most people browse social networks during TV show breaks, thus they are paying attention to Facebook and not the TV.

There are several questions about the Facebook video advertisements which still haven’t been answered: Will the ads have sound? Will you have to watch them before viewing your news feed? Will you be able to scroll past them, or will they run down the page with you as you browse?

Facebook CEO Mark Zuckerberg has reportedly delayed the introduction of the new ads, twice in fear of how users would react.

Facebook currently only displays text and photo advertisements in the sidebars of its site. Advertisers can also pay to place posts within a user’s news feed.

The social network will add video advertisements to drive revenue. As a public company, it’s important for them to find new ways to make additional money.

Internet users run into video advertisements in many places online. Most people experience them before YouTube videos begin. The key difference between video ads on Facebook and those on YouTube is that you’re visiting the latter service to watch videos in the first place.

Thanks, Bloomberg.