If something is popular in this world, there’s a high chance Hollywood will turn it into a movie.

Look no further than today’s example. This afternoon Deadline reported that Sony Animation has secured the rights to a project centered on emojis, those little yellow faces you use on your phone nearly every day of your life.

Eric Siegel and Anthony Leondis will pen the script after the latter pitched the idea to three studios. Leondis will also direct. Interestingly, Sony, Warner Bros., and Paramount were “aggressively” bidding for the project, but ultimately it was Sony who won.

The news arrives just days before Sony debuts another geek-inspired film, Pixels, which features characters like Pac-Man and Donkey Kong coming to life.

An idea like an emoji movie sounds crazy, but so long as someone has a brilliant story in mind, who’s to assume it’ll be garbage?

Here’s a pitch: We’d like to see an emoji movie in which an emoji — let’s say one of the sad-face icons — yearns for a life where his/her job is to be something other than sad 24/7. In the movie, he/she breaks free of the system and disappears from all of the smart phone keyboards. It’s up to one of the happy-face emojis to bring him back onto the keyboard and convince him that users need to show their sadness. Sad-face is just as important as happy-face!

(Note: The aforementioned idea is half-inspired by the plot of Disney’s Wreck-it Ralph, in which the titular character wants to be something other than a villain in a video game. Our idea is also half-inspired by Pixar’s Inside Out.)

Though Siegel is short on credits to his name, Leondis directed Kung Fu Panda: Secrets of the Masters, the straight-to-DVD Lilo & Stitch sequel Stitch Has a Glitch as well as the Emperor’s New Groove spinoff Kronk’s New Groove.

Deadline warns that there’s another emoji project brewing around Hollywood too.