Earlier today at the Microsoft press conference at E3 2012, South Park creators Matt Stone and Trey Parker took the stage to unveil South Park: The Stick of Truth.

Their goal with the game was for it to feel like you’re in an episode – starring you. The trailer looks as if you’re watching an episode on Comedy Central.

Grab it for Xbox 360, PS3 and PC on March 5, 2013.

Hypable is at E3 all week – see all of our coverage (so far!).