This is one half of a dueling column about ABC’s new comedy Selfie. See the argument for Selfie here.

I have to say I wanted to like Selfie. I really, really did. It seemed to have everything going for it: John Cho of Sleepy Hollow and Star Trek fame (I’m a fan), Karen Gillan of Doctor Who fame (I’m a bigger fan), and inspiration from Broadway via George Bernard Shaw (Have I mentioned I’m a theatre geek?). All of this should have added up to me loving the show. Sadly it didn’t. In fact, I had to force myself to watch the last 15 minutes. So let’s break it down on how it all went wrong for me.

In today’s online obsessed world where any number of things have gone badly for stars via social media gaffes, I was expecting a pretty big “oops” as the life ruining moment of Selfie. Now as embarrassing as yakking all over yourself at 50,000 feet on a plane filled with your colleagues is, I didn’t think it reached an “OMG, I’m ruined 4EVA!!!!” moment. Karen Gillan still managed to look fairly put together in her created outfit. It wasn’t couture, but close enough to something you’d see on Project Runway on “Make a Dress Out of Duct Tape” day. Would it have made it onto TMZ and Perez Hilton and been discussed for more than a day? I doubt it. Eliza needed to look like much more of a train wreck, and she didn’t.

Another issue I had with the show is that in order for the show to gain steam, the main character has to be likeably unlikable as well as believable. A perfect example of this would be Hugh Laurie as House, or Benedict Cumberbatch as Sherlock. Despite their obnoxious behavior, these title characters still have redeeming values that are compelling enough to make you watch. With Eliza, I just didn’t care. She was so fake, plastic, and Valley Girlish, I couldn’t get invested. I didn’t care if the whole Pygmalion transformation would work. I honestly would have turned my TV off at the 15 minute mark, and never restarted if I hadn’t been asked to finish the show so I could write this review. I wonder how many others did the same.

This all brings me to the believability factor. Many of us have had moments when we were that kid, the one who was bullied, left out, or we knew someone who was. Would the response of that person be to transform into a superficial, self-absorbed, moron who cares nothing for the feelings of others? I could buy the ugly duckling transforming into a swan as far as a physical make-over, but to go so far as to become the person who can’t even say good morning or notice the receptionist, I don’t buy it. If anything, I think bullied people are more respectful of others feelings. They know how it feels to be trampled on, and they don’t want to do to an innocent bystander what has been done to them.

To be fair, I didn’t hate everything. The final 15 minutes were better than the first. I did like John Cho as Henry. He seems to be the mouthpiece for those of us who hate people who text through dinner, and who can’t sit through a business meeting without checking their email. At the same time, he seemed to be the only character who wasn’t a stereotype in this sitcom. The boss of the company seems overly plastic. Eliza’s neighbors are stock hipsters from Brooklyn. Even the receptionist, despite having been given a backstory about her home life, is still pretty one-dimensional.

All-in-all, John Cho and a half-way decent ending scene aren’t enough for me. I’m just not interested enough to see if things improve for episode 2.

Catch ‘Selfie’ Tuesdays at 8:00 p.m. ET/PT on ABC