Last month we learned what would be included on the Harry Potter and the Deathly Hallows – Part 2 DVD/Blu-ray, and one of the more interesting details was news that the Potter films would be pulled from all store shelves December 29th.
In case you didn’t believe it, the news was re-confirmed today by entertainment site Deadline.
Harry Potter, the #1 motion picture franchise of all time, will soon disappear from shelves, as Warner Bros. stops shipping all Harry Potter theatrical film titles (including Harry Potter and the Deathly Hallows™ – Part 2, and Harry Potter: The Complete 8-Film Collection) as of December 29, 2011 (moratorium does not include digital – Electronic Sell-Through & VOD – or games). The Harry Potter franchise has grossed more than $12.1 billion for Warner Bros. Entertainment – with $7 billion at the worldwide box office for Warner Bros. Pictures and $5.1 billion for Warner Bros. Home Entertainment Group and Warner Bros. Interactive Entertainment.
Several weeks ago I wrote about what appeared to be a tactic Warner Brothers is doing similar to the Disney Vault. That is, putting the Harry Potter films “away” and then bringing them out of the “vault” later and making a big deal about it.