Throughout Thursday, Harry Potter fans thought a major announcement about The Cursed Child was on the horizon.

Harry Potter fan sites were offering all-day coverage of a mysterious announcement related to “The Eighth Story.” Rumors flew around the internet that a Cursed Child movie was in development. Hypable and other media outlets were invited to visit Times Square at 11 p.m. tonight to see a big reveal.

And then J.K. Rowling tweeted a photo of The Cursed Child’s Voldemort Day logo with a line the production has used to promote the play.

Well shit, if Rowling was returning to Twitter after six months away, this MUST be a big deal.

Unfortunately, it’s not a big deal. The play has some new branding.

Pottermore has a whole post about it, and it’s pretty uneventful: There’s a new logo and a new tagline. Oh, don’t forget a new behind-the-scenes book is coming out this Fall. And J.K. Rowling’s name is now more closely associated with the show (her name did not previously possess sole ownership of the play).

The new poster is beautiful, and it’s nice to see The Cursed Child is using the same Harry Potter logo that originated on the American Harry Potter books. But this was not worth the hype.

Fans are eager for any news regarding their beloved Harry Potter fandom, and the play is an incredible sight to behold (even if you didn’t enjoy reading the screenplay), so it was easy to get caught up in the many theories that were running around the internet. Unfortunately, Team Potter took advantage of our desperation.

This deserved to be put in a press release. It did not deserve an event in Times Square and a mystery tweet from J.K. Rowling.

Read Pottermore’s post about the new branding, if you care.

Love Harry Potter? Listen to MuggleCast, our weekly Wizarding World podcast (we’ll discuss this Cursed Child development on Monday’s new episode).