We’ve seen beauty products integrated into fan film favorites as recently as the Hunger Games nail polish line, but this cologne set from The Avengers seems to be advertised more towards the heroes than the heroines.

Although the Black Widow line seems to be a perfume aimed at ladies, it’s interesting to note that the other choices, Smash (from Hulk), Worthy (from Thor), Mark VII (from Iron Man), and Patriot (from Captain America), along with Loki’s Mischief and a cologne by the name of Infinity Formula (complete with a S.H.I.E.L.D. logo) seem to be aimed more at men!

According to the video below, Loki’s Mischief is a unisex cologne, but the Infinity Formula is the official scent of Nick Fury himself!

Check out the full collection below, thanks to CBM for the photos!

[nggallery id=496]

What do you think? Will you be purchasing one of the heroic colognes?