Audi’s 2014 Super Bowl commercial looks at the problem of accepting compromise when it comes to dogs and vehicles.

The 30-second spot for the big game looks at a couple who can’t decide which dog they like more, and a person standing near by decides that a compromise should be made. By the end, Audi promises that compromises are never acceptable.

Audi encourages you to tweet about the commercial with the hashtag #StayUncompromised.

Note: This article was paid for by the advertiser.