Apple hosted a services event on Monday morning, ushering in a new era for the company in which they ask consumers to pay monthly for new offerings.

As Apple’s growth in the physical hardware space levels off, the company has decided to focus more on digital moneymakers. The primary focus of Monday’s event was announcing an all new TV app coupled with original programming made by Hollywood’s biggest stars.

Updates to the Apple TV app

The Apple TV app that’s been available on Apple TV and iOS is being upgraded in several ways. Your entire library of movies and TV shows will move from the standalone TV and Movies apps into the new TV app, and streaming TV services like Spectrum, Hulu, Direct TV, Amazon Prime Now, Showtime, and Hulu will be available there too.

Apple also announced Apple TV Channels, offering the ability to only pay for the channels you want. A limited number of channels will be available at launch, so don’t expect to be cable-cutting for this new service anytime soon.

The new TV app now has a refreshed interface which looks similar to the Netflix app. There are several rows to scroll through like Up Next, For You, and a variety of genre-specific categories. Like Netflix, there is now a Kids area consisting of content that’s safe for children.

For the first time, the Apple TV app will be coming to the Mac in the fall. But you won’t need an Apple device to use it, as the new app will also be coming to smart TVs (Samsung in the spring, followed by Sony, LG, and Vizio) as well as Roku and Amazon’s Fire TV.

Apple TV+

The new Apple TV app will play host to Apple’s forthcoming original content, all housed under a library called Apple TV+.

Spielberg, who recently criticized honoring content that debuts on streaming platforms, was the first Hollywood heavyweight to take the stage, talking about his forthcoming reboot of Amazing Stories. Next up were Reese Witherspoon, Jennifer Aniston, and Steve Carrell, touting The Morning Show. “We pull back the curtain” on the relationship between men and women in the work place, they said.

Third on stage were Jason Momoa and Alfre Woodard who spoke about their new fantasy saga See in which no one has the gift of sight. Next was Kumail Nanjiani for his show Little America, an anthology series about immigrants in the U.S. “The immigrant dream is the American dream. Connecting through our stories will allow us to have a better understanding of each other,” Nanjiani said.

Fifth was the one and only Big Bird, who brought their friend Cody on stage. Sesame Workshop is creating a new preschool show called Helpsters. “Helping is my favorite thing to do,” Cody said, “no matter how large or small.” The show appears to have a tech angle, as the show will supposedly help kids learn how to code.

J.J. Abrams and Sara Barielles were up next to talk about Little Voice, a show about being a young woman who has to find her voice as a person and artist through music. Barielles offered a live performance of the show’s theme song.

Last but not least, Apple’s Tim Cook introduced “one more thing”: Oprah.

“There has never been a moment quite like this one,” said Winfrey on the crossroads between technology and humanity. She said she’s joining the platform to “illuminate consciousness” through documentaries. Her first two docs will focus on harassment in the work place and mental health respectively. Oprah will also launch a new Book Club on Apple TV+.

The shows will launch globally this fall, but no price was shared today.

Other Apple announcements

Apple News +

Apple’s event kicked off with a big update to Apple News. The upgraded service will now hold over 300 magazines, subscription-based websites (like Vulture, The Skimm), and a handful of newspapers (The Wall Street Journal and The Los Angeles Times) in addition to online news sources. Called Apple News+, it’ll cost $9.99 per month and your first month is free. Notably, those who use Family Sharing can all share one Apple News+ subscription.

Apple News+ is available starting today after upgrading to iOS 12.2.

Apple Arcade

Apple has partnered with a slew of game developers to create a new subscription service that lets you access a library of original video games for one monthly price. Apple Arcade games will be playable across Apple phone, tablet, desktop, and television devices.

Apple says they’re working closely with developers to create the best games possible. 100+ games will be exclusive to Apple Arcade. The games are ad-free, will not have hidden costs, and again, you can share your subscription via Family Sharing.

Apple Arcade will debut this fall, and the price was not announced.

Apple Card

Apple’s getting into the credit card game. Their new card is aptly named Apple Card and features a very quick application process, no fees, lower interest rates, and a simple reward program.

Signing up is dead simple: You apply on your phone and, if approved, you’ll receive a digital card minutes later that you use via Apple Pay/ Apple’s Wallet app will let you see your spending and when your payment’s due.

Customer support will be conducted through iMessages. Apple Card’s rewards program is called Daily Cash where you get 2% cash back on Apple Pay purchases after every day of spending. You’ll get 3% cash back on Apple purchases, and 1% cash back if you use the optional physical credit card.

Apple Card will also help you save on interest by letting you see a range of payment options so you know how long it’ll take you to pay off your bills. There are no late fees, no annual fees, no international fees, and no over-limit fees.